Senior Manager
eRecruiter Nigeria
Lagos, Lagos, ng
6d ago
source : Ecadoo

Reports Into The Senior Director of Marketing amp Digital Media Africa and a dotted line into the Country Manager Nigeria Direct Reports Local Brand Marketing Digital Managers amp Coordinators Job Profile The purpose of the role is to assume responsibility for all marketing initiatives associated with our Brands and executing Communications activities in support of the business objectives in Africa including internal communications and consumer publicity for properties events and brands The Senior Marketing Manager aims to build the brand and businesses across the continent This involves developing and implementing trade affiliate and consumer marketing strategies to build brand awareness drive ratings and support distribution and advertising sales revenue targets The role works closely with Programming Production Digital and Sales teams to use initiatives and assets to drive tune in and brand awareness by ensuring clients and consumers receive the best pre and post service in the industry They will also be required to identify and install brand related partnerships that expand the footprint awareness engagement commercial potential and thus drive the business Key Responsibilities Formulate Brands Marketing Strategies and Plans Manage and Lead the Marketing and digital team Manage the budget Bartering Deals ndash Ensuring we have barter deals in key markets and are used to their full potential Working with the Commercial Programming and Marketing teams to successfully implementation events Create strong relationships with external promoters media partners and sponsors in delivering events Creation and maintaining an up to date Marketing events calendar ndash working with all AM group on a regular basis Working on cross functional marketing projects in conjunction with the sales and programming to make marketing revenue target Merchandise and Branding materials ndash creation and sourcing of merchandise branding materials with in allocated budget Pan African Events ndash Responsibility for leveraging events on a local level and ensuring AM group are fully updated on all details Building relationships with the Pan African teams and being first point of contact for the emerging markets group Key Requirements Qualification Bachelor s Degree with a postgraduate preferred in Marketing Media Communication and Marketing Skills Strategic and commercial development of market leading brands in depth understanding of advertising sales process including planning and traffic as well as extensive experience in commercial modelling Management Managing teams to measurable commercial success encourage and support the production of exceptional creative content Communication Exceptional communication skills the ability to adapt communication styles and high impact presentation skills Travel Willingness to travel throughout Africa and International markets Relationships and Team Building Ability to develop good working relationships internally and externally Budgets and Reporting Strong commercial acumen and budget management skills as well as ability to consolidate information to a succinct level Experience Minimum of five years rsquo relevant professional experience in Brand or Project Management within a broadcasting media company or digital creative agency ideally gained with an international brand Solid eventing and media production experience Strong affinity with Marketing through Digital Social Media Proficient Microsoft office skills

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