Digital Strategist
Interactive CT
Lagos, Nigeria
2d ago
source : Fuzu

The ideal candidate will be responsible for d eveloping and executing digital marketing and social media strategies and campaigns for Clients.

Duties :

  • Support the implementation of the Company’s marketing tactics and strategies for consumers and B2B Clients.
  • Develop and execute digital marketing and social media strategies and campaigns for Clients.
  • Serve as the social media and online community coordinator for Clients.
  • Write and develop digital marketing and social media plans, reports and recaps.
  • Research, gather and analyse relevant information to support Clients’ interactive campaigns.
  • Set up and monitor social media and website analytics tools and generate analytics reports.
  • Oversee all social media campaigns from ideation, to content creation to implementation, management and reporting.
  • Identify and own emerging platform strategy and execution.
  • Identify trends and new technology taking place in mobile, viral marketing, blog and social networking spheres to ensure the Company is able to stay ahead of the curve.
  • Identify and create programs and campaigns to grow membership and engagement within the social media community space that align with Clients’ marketing objectives.
  • Work with other departments to ensure alignment of all initiatives across all channels
  • Drive compelling multi -platform digital strategy, designed to accomplish larger corporate objectives
  • Skills :

  • Intellectual curiosity and an up-to-date knowledge of current events in digital communication
  • Passionate about staying on top of trends in social media and interactive technology space
  • Able to generate measurable results from interactive programs
  • Able to support and sustain interactive campaigns / programs for consumers and B2B Clients
  • Able to communicate clearly and succinctly in a variety of settings, possess a healthy sense of humour and out-of-bounds creativity
  • Excellent writing, presentation, interpersonal and influencing skills
  • Highly organized with outstanding time project and management skills
  • Able to focus on the delivery of Client oriented online marketing solutions
  • Expert knowledge across all platforms of digital and online marketing / communications
  • Able to drive awareness, engagement, and conversion through the use of social media tools and platforms.
  • Able to utilize a combination of social network management, community engagement, viral marketing and on site opportunities, to drive the Company''s communication strategy.
  • Possess an understanding of social media tactics and strategies
  • Self-motivated with an ability to take initiative in a challenging, fast-paced environment
  • Must be able to oversee strategic planning activities and implementation of search marketing programs
  • Must be a creative and analytical thinker who can multitask while remaining result oriented.
  • Effective team management skills and the ability to work independently and as part of a team
  • Proficient in the use of Microsoft Office software
  • Experience :

    Proven experience in :

  • Interactive / social media, marketing or media agency
  • All forms of digital marketing communications
  • Utilizing web analytics tools & generating reports and the development of measurement models to determine performance and ROI is very important
  • Online marketing, blogs, and social media for promoting business
  • Website architecture, design, usability and optimization techniques is desirable.
  • Implementing digital communications strategies Pay Per Click (PPC), Search Engine Optimisation (SEO), Social Media, Mobile Marketing, Adwords and Google Analytics
  • Google and other digital certifications
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