Our client who is a multinational pharmaceutical / nutraceutical manufacturing company is looking to hire an experienced Brand Activation Executive- Sports for its business operations in Lagos.
As the sports brand activation executive, you will identify, map out and classify potential sports locations, establish contact and build relationships with key opinion leaders in various sporting areas.
Build relationships with key opinion leaders in sports & fitness locations
Product detailing / presentation : Visit fitness / sports centers eg gyms to educate trainers and gym enthusiasts about product and its benefit
Sampling : Drive product trial and consideration through sampling in sports / fitness locations
Events : Increase brand awareness and drinking experience in sports centers
Promotions : Conduct promotional activities and be responsible for promo materials.
Deliverables and Activities
Check product availability and visibility, handle consumer complain and collect consumer insight
Engage in one-on-one communication at sports locations
Monitor the sports landscape, identify and propose potential sports / fitness centers and initiatives to help build the brand
Develop customized tactics that are aimed at engaging the various sports centers.
Track and report on the performance of the various health centers on a regular and project basis and general marketing activity
Required Skills And Experience
Relevant work experience in BTL / brand activation marketing, sports management and events
Good understanding of the Nigerian sport landscape
Excellent communicator in written and verbal form.
Able to facilitate training and workshops to educate sports partners
A bachelors degree
1-2 years experience in brand activation related roles