Our Client is a PR and communications company.
Strategy, Vision and Leadership
Advise the CEO and other key members of senior management on commercial strategy, new markets and customer service optimization.
Spearhead the development, communication and implementation of effective growth strategies and processes in the business including new PR models and in areas like product thinking and advocacy.
Team Development / Leadership
Lead a portfolio team and provide day-to-day leadership and management to the team that mirrors the
adopted mission and core values of the company;
Motivate and lead a high-performance portfolio team and provide mentoring as a cornerstone to the
career development of members of your team;
Foster a success-oriented, accountable environment within your portfolio team;
Develop and Nurture Business Leads;
Provide strategic direction for the portfolio team;
Lead the portfolio team to provide analytics on Clients’ Brands and competition by ensuring the delivery
of quarterly reports, developing effective Online Relationship Management (ORM) for Clients and
producing data-driven insights.
Lead the portfolio team in providing community management for and on behalf of Clients and social
media platform protection.
Develop and deploy content and strategies that shape the perception in line with the
Clients’ business objectives.
Develop viable platforms to harness the influence and readership of advocates and viewpoints.
Issues, Crisis Management & Stakeholders Management
Early detection and mitigation of potential situations that could lead to a crisis; and management of public perception towards preservation of reputation and reputation of brands of clients.
Packaging, presentation and defence of Clients’ Brands’ position in possible and / or existing problem and / or crisis situations.
Development of a crisis response strategy to serve Clients’ Brands on an ongoing basis and specific crisis communication plans for individual events, engagement and activations that ensure Clients’ viewpoints gain empathy and acceptance.
Creating a crisis management plan that includes making decisions ahead of time, including identification of issue owners who will handle specific aspects of a crisis, if and when it occurs.
Periodic development and activation of Crisis management drills.
Assessing and improving Clients’ existing crisis response protocols.
Conducting stakeholder listening sessions to determine stakeholders’ existing perceptions.
Develop and advise Clients on opportunities for Clients to delight stakeholders.
Multimedia Content Development & Content Marketing
Development of strategic communications and marketing plans focused on creation and distribution of valuable, relevant, and consistent content materials to attract and retain clearly defined audience groups amongst consumers of Clients’ Brands.
Lead the portfolio team to identify relevant areas of interest to target audiences, and create interesting and shareable pieces of content for distribution across multiple media platforms in various formats for Clients.
Undertake regular Clients’ stakeholders' segmentation and develop contents for syndication and distribution.
PR Event Management
End-to-end management of consumer event PR activities.
Facilitate media engagement including print, online and electronic media at all Clients’ events.
Development and execution of the PR event briefing document, which will include event flow, photo / video brief, media interaction and other mandatories, so as to ensure a positive outcome in line with each brand’s communication objectives.
Seamless guest relations / management, media invitation and accreditation.
Briefing and Management of all talents and influencers at all Clients’ event in line with PR / Communications brief.
Detailed preparation ahead of each brands’ PR and consumer engagement activation, including venue recce to ensure compliance with Clients’ codes of conduct, brand essence, and in line with PR / communication objectives.
Undertake an assessment of Clients’ Brands and compile a quarterly report of the assessments with findings and recommendations on the health of Clients’ Brands.
Conduct a competitive analysis / SWOT analysis of the market segment Clients’ Brand are engaged in.
Identify and recommend suitable sponsorship opportunities for Clients’ Brands in line with the vision of Clients’ Brands.
Build stakeholder awareness and affinity for Clients Brands and activations.
Develop a PR and EM (Earned Media) plans, strategies and ecosystems.
Managing the development and planning of unpaid and content media strategy.
Identifying and leveraging new technologies to extend earned reach.
Manage your portfolio team in tracking, measuring and amplifying earned media coverage.
Overseeing project management and projections, and recommend effective project spend.
Act as lead "client-care officer" through direct contact with clients and partners (Community, Media, Brand, etc.); establishing an ongoing relationship with all stakeholders.
Generate and maximize media inch space to drive Clients’ viewpoints, strategies and promote Clients’ image.
Representing the firm with clients, investors, and business partners;
Ensuring consistent innovation and streamlining of campaign strategies to achieve value for business and client;
Perform all other duties assigned to you by the Perform all other duties assigned to you by the Chief Executive Officer.
Key Success Metrics for this role
Cost savings on campaign budgets
Proactively propose novel ideas to generate increase gross revenue for clients third party activities
Increase customer satisfaction by exhibiting the required competencies during all engagements and projects
Always-on and apt media exposure for all client initiatives
Develop and deploy the right communication towards managing all identified crisis
Create approved content in-line with the Client's brief
Manage relationships with all 3rd party suppliers (e.g Photographers) ensuring they meet assigned KPIs for a Campaign
Build top-of-mind awareness (TOMA) for the brands
Obtain and develop right competencies for practicing PR in the ever changing landscape
A vast knowledge of the marketing communication industry; with a PR and brand management background.
Strong leadership skills who can manage a large portfolio, drive a team, introduce creative ideas.
Open-mindedness and basically have a blend of professionalism and youthfulness.