Head& Marketing
Workforce Group
Lagos, Lagos, Nigeria
1d ago

JOB DESCRIPTIONJOB TITLE : Head, Marketing Job Summary Head, Marketing is responsible for ensuring the company's revenue growth and profitability as a service provider of choice in the VAS services Industry.

Lead Marketing & Sales team responsible for developing existing business and new business which include product development, sales of product solutions and expansion of Customer base for existing business.

Responsibilities Play key role in shaping strategic direction of the Marketing and Sales services.Responsible for outlining new approaches and business models to develop the business e.

g. how content can be integrated into electronic patient records, and how to generate revenue from this approach.Responsible for liaison with the internal stakeholders to ensure resources and services to support and deliver strategyHorizon scanning to inform business development opportunities and identify market trendsHas responsibility for all Cards Services offerings of the Company which include product development and sales of product solutions.

Responsible for business development planning, customer and competitor analysis, financial modeling, proposal design and tender bids to grow the business to deliver agreed return on investment in given financial year.

  • Work closely with IT / Operations and other business teams to develop / upsell existing business, and identify and pursue new business opportunities for the company'
  • s products and servicesPreparation and presentation of business proposals to corporate clients such as old and new banks, cards suppliers, solutions developers, strategic Institutions.

    Work with product development teams and the company's Management team to establish, manage and report on performance indicators and success criteria for the products and servicesEnsure all business Marketing & Sales staff have clear role profiles with clear targets and accountability User RelationshipsResponsible for working with customers to negotiate contractual relationships and ensure that we achieve a win / win situationResponsible for working with Head of Business streams and functional teams to identify customer needs and performance indicators that need to be met from a contractual perspective.

    Responsible for providing user experience feedback from customers and troubleshooting where necessary to protect existing, and develop new businessKEY COMPETENCY REQUIREMENTSKnowledgeGood knowledge of e-payments business products and servicesGood knowledge of proposal drafting and presentationKnowledge of product development cycleSkill / CompetenciesStrong interpersonal skills.

    Excellent written / oral communication skillsStrong analytical skillsOrganizational skillsConfident negotiator and ability to close the right type of business deals at the highest levelEducation Qualification : First and Second Degrees in Business, Marketing or other related coursesProfessional Qualifications and MBA will be added advantage.

    Skillset Required : Marketing, Sales Service, Organizational Skill, Business Development

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