Marketing Manager
Jumia Group
Nigeria
3h ago

Jumia is the leading pan-African e-commerce platform, present across 14 countries in Africa. Its mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to consumers, while helping businesses grow as they use Jumia’s platform to better reach and serve consumers.

The Jumia platform consists of a marketplace, which connects sellers with consumers, a logistics service, which enables the shipment and delivery of packages from sellers to consumers, and a payment service, which facilitates transactions among participants active on the Jumia platform in selected markets.

On the marketplace, more than 80,000 sellers offer a broad range of goods and on-demand services.Jumia Logistics facilitates the delivery of goods in a convenient and reliable way, leveraging an extensive network of third-

party logistics service providers, seamlessly integrated through the Jumia proprietary technology platform.JumiaPay offers a safe and easy solution to facilitate online transactions on the Jumia platform, with the intention of integrating additional financial services in the future.

Job description

You will be responsible for driving Jumia's brand and marketing strategy across all channels. This role will provide strategic leadership across the organization to ensure that the brand is reaching a broader audience with consistent, effective, appropriate messaging and a unified and engaging customer experience.

  • Developing strategies that energize and strongly differentiate the JUMIA brand in the Ecommerce sector in Nigeria, positioning Jumia Food as the online shop you can trust.
  • Create and execute successful content marketing campaigns, media strategies, and integrated marketing communications to increase the company’s awareness, drive user growth and retention.
  • Increase company’s website traffic and acquisition of new audiences through offline and online marketing tools and tactics, including and not limited to blog and website publishing, social media, events, corporate responsibility initiatives, etc.
  • Develop analytics dashboard and identify improvements to drive greater audiences and deeper engagement.
  • Conceptualize and oversee development of outdoor, radio, TV campaigns
  • Determine effectiveness of offline campaigns against targets and budgets and iterate actions as necessary.
  • Managing and controlling all public relations and communication related topics.
  • Develop curated marketing strategies for top partners.
  • Manage the efforts of account managers.
  • Establish new partnerships and promotional programs that reach sizeable external audiences to drive significant new users and website traffic
  • Contribute as an integral member of the marketing leadership team, defining ongoing priorities and contributing in all areas of the function
  • Required skills and abilities

  • Sales
  • Customer-service
  • Management-Control
  • Manage-budgets
  • Microsoft-Office
  • Marketing
  • Marketing-Strategy
  • Business-Management
  • Analytical-skills
  • Apply
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