Customer Education CRM Analyst at Jumia Nigeria
Jumia Nigeria
Lagos, Lagos, ng
3d ago
source : Ecadoo

Objective This role will work directly with teams across Jumia Group to build successful messaging experiences across Jumia businesses by testing and developing automated messaging programs seeking out new content sources and executing a best in class customer experience You will be responsible for push notifications and emerging messaging channels collaborating with a team of marketing specialists and product managers on the holistic outbound messaging experience Jumia creates Responsibilities Ownership of highly visible customer programs and campaigns including responsibility for messaging scheduling testing measuring and analyzing new opportunities based on customer and business data Own campaigns from end to end ndash manage targeting and segmentation messaging content and design planning build and execution as well as reporting on individual campaign results and bigger picture trends Compile analyze and present performance metrics on automated messaging programs identifying opportunities Help build customer knowledge of products and online services through fun campaigns and our online community email newsletter and automated nurture program Collect and select content material from each vertical to prepare monthly newsletters Develop and implement communications initiatives that build solution preference throughout the buying process Develop edit and publish core content as aligned with our brand guidelines for Twitter Facebook Instagram Easily convey in your writing the top benefits and value propositions for our products and services Develop execute and manage e commerce strategies and programs including promotions creative email web direct mail and marketing collateral through leadership innovation and process improvement Qualification and Experience A degree in Marketing Communications Business Technology or related field 3 years of experience in demand generation and outbound marketing campaign execution experience in retail or consumer marketing experience a plus 2 years of experience planning amp delivering CRM campaigns using online channels email in app push re targeting nbsp Demonstrated ability to create results from designing promotional programs and communication strategies Strong experience with Salesforce WordPress and MailChimp or other marketing automation solutions Proficiency with HTML HTML5 and CSS is a plus Exceptional writing editing skills and the ability to adopt the style tone and voice of our business Demonstrable expertise in driving Email and or Push Messaging marketing strategy as well as campaign execution from end to end Proven experience writing content for multiple content and channel types including social media web email podcast scripts video questions infographics and long form print materials Capable of enhancing materials using a variety of multimedia formats including but not limited to presentations simulation video sound animation etc

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