Digital Marketing Officer - Kaiglo Store
Kaiglo Store Limited
Lagos
7h ago
source : BetaJob

Job Description

  • A digital marketing officer is responsible for developing, implementing and managing marketing campaigns that promote a company and its products and / or services.
  • He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads / customers.
  • Duties

  • Devising strategies to drive online traffic to the company’s website
  • Tracking conversion rates and making improvements to the website
  • Developing and managing digital marketing campaigns
  • Utilizing a range of techniques to generate sales leads
  • Overseeing the social media strategy for the company
  • Managing online brand and product campaigns to raise brand awareness.
  • Improving the usability, design, content and conversion of the company website
  • Responsibility for planning and budgetary control of all digital marketing
  • Evaluating customer research, market conditions and competitor data
  • Review new technologies and keep the company at the forefront of developments in digital marketing
  • Develop and manage digital marketing campaigns
  • Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc
  • Promote company’s product and services in the digital space
  • Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
  • Creating and executing SMS, and email-based marketing campaigns
  • Compile performances report using Google Analytics program
  • Minimum Requirements

  • A minimum of 4 years+ of relevant experience in digital marketing preferred (social media marketing related)
  • A degree from a recognized / accredited university
  • Proven track record of success in digital marketing role required especially with social media marketing (Instagram, Facebook, Twitter, LinkedIn, etc.).
  • Experience in executing cohesive cross-channel content marketing campaigns & digital marketing skills strongly preferred
  • Passionate about impactful email and digital marketing content
  • Great customer service skills to increase users’ interactions
  • Experience managing a comprehensive content calendar for several teams / groups
  • Strong ability to be collaborative and team-minded
  • Ability to clearly articulate priorities while incorporating data and learning into the decision-making process
  • Ability to react to changing priorities based on sales trends and pivot quickly and effectively
  • Willingness to roll up your sleeves and execute while also driving strategic planning and seeing the broader team vision
  • Must have extensive computer skills
  • Must have excellent communication skills, both verbal and written with a focus on accuracy, attention to detail, thoughtful and thorough preparation of documents and communications
  • Must be a self-starter with the ability to work with teams in a fast-paced, goal-oriented environment.
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