Market Research Specialist
PALMPAY LIMITED
Ikeja, Lagos, NG
5d ago

Job responsibilities:

  • Responsible for the development of market research plans in Africa with prime focus on Nigeria, mainly covering industry conditions, market dynamics, competitors and consumers.
  • According to product demands, conduct in-depth research on competitive products, users' pain points and satisfaction, form conclusions, and explore potential market and product opportunities.
  • Measure effectiveness of marketing programs, channels and strategies related to market findings to support business objectives and drives profitable returns.
  • Strong sensitivity to the industry, good communication and coordination skills, analysis and insight skills
  • Master computer operation, banking or agency banking experience is preferred.
  • Have strong self-drive and executive forcedemonstrated ability to take initiative on projects and work without supervision.
  • Devise and evaluate methods for collecting data (surveys, focus groups, polls, etc.).
  • Lead planning, design, execution, analysis, and reporting of marketing research projects.
  • Compile data on market conditions, industry trends, competitors and customers.
  • Prepare and analyze data to address strategic objectives, identify key insights, craft compelling data visualizations, and drive actionable marketing activities.
  • Measure effectiveness of marketing programs, channels and strategies related to market findings to support business objectives and drives profitable returns.

 

Requirements:

  • BSc in Business administration or related fields
  • Market research, data analytics, statistical analysis and/or a related business field
    Minimum of 4 years’ experience
  • Demonstrated knowledge in constructing custom surveys using a CX survey and dashboard platform (Qualtrics preferred), is required.
  • Proven success analyzing and using data from various sources to develop targeted programs to drive brand awareness, demand, and preference.
  • Strong understanding of key demographics, how to align with goals and objectives.
  • Excellent presentation skills with experience communicating insights and actionable recommendations to all levels of management within marketing and sales teams.
  • Demonstrated ability to take initiative on projects and work without supervision.
  • Advanced knowledge of all Microsoft Office products with emphasis on Excel and PowerPoint.

 

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