Job responsibilities:

• Responsible for the development of market research plans in Africa with prime focus on Nigeria, mainly covering industry conditions, market dynamics, competitors and consumers.
• According to product demands, conduct in-depth research on competitive products, users' pain points and satisfaction, form conclusions, and explore potential market and product opportunities.
• Measure effectiveness of marketing programs, channels and strategies related to market findings to support business objectives and drives profitable returns.

• Strong sensitivity to the industry, good communication and coordination skills, analysis and insight skills
• Master computer operation, banking or agency banking experience is preferred.
• Have strong self-drive and executive force, demonstrated ability to take initiative on projects and work without supervision.
• Devise and evaluate methods for collecting data (surveys, focus groups, polls, etc.).
• Lead planning, design, execution, analysis, and reporting of marketing research projects.
• Compile data on market conditions, industry trends, competitors and customers.
• Prepare and analyze data to address strategic objectives, identify key insights, craft compelling data visualizations, and drive actionable marketing activities.
• Measure effectiveness of marketing programs, channels and strategies related to market findings to support business objectives and drives profitable returns.

Requirements:

• BSc in Business administration or related fields
• Market research, data analytics, statistical analysis and/or a related business field
  Minimum of 4 years’ experience
• Demonstrated knowledge in constructing custom surveys using a CX survey and dashboard platform (Qualtrics preferred), is required.
• Proven success analyzing and using data from various sources to develop targeted programs to drive brand awareness, demand, and preference.
• Strong understanding of key demographics, how to align with goals and objectives.
• Excellent presentation skills with experience communicating insights and actionable recommendations to all levels of management within marketing and sales teams.
• Demonstrated ability to take initiative on projects and work without supervision.
• Advanced knowledge of all Microsoft Office products with emphasis on Excel and PowerPoint.

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