Our Client, a Media / Public Relation company seek the services of a Content Creator.
The Content Creator oversees all marketing content initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads and positive customer behaviour.
The Content manages all company matters related to content and channel optimisation, brand consistency, segmentation and localisation, analytics and meaningful measurement.
The position collaborates with the departments of public relations, communications, marketing, customer service, IT and human resources to help define both the brand story and the story as interpreted by the customer.
Content Creator's responsibilities are to :
Ensures all content is on-brand, consistent in terms of style, quality and tone of voice, and optimised for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-
person. This is to be done for each buyer persona within the enterprise.
Maps out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why.
Continuous evolvement of strategy is a must.
The development of a functional content calendar throughout the company client verticals, and defining the owners in each vertical to particular persona groups.
Ensures integration of content activities within traditional marketing campaigns.
Work with owners of particular content to revise and measure particular content and marketing goals.
Develop standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-
time implementation of content strategies.
Leverage market data to develop content themes / topics and execute a plan to develop the assets that support a point of view and educate clients on options that leads to critical behavioural metrics.
Establish work flow for requesting, creating, editing, publishing, and retiring content.
Engage in creation of a strategies for developing SMS / MMS outreach and advertising, apps, etc. as needed.
Proven editorial skills. Outstanding command of the English (or primary customer) language.
Have an understanding of how to create content that draws an audience with outsider’s perspective
Skill at both long-form content creation and real-time (immediate) content creation and distribution strategies and tactics.
The ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it.
Have understanding of business goal articulation behind the creation of a piece (or series) of content.
BSc in English, Journalism, Marketing, Public Relations or related communications field.