Our Client, an international business consulting firm, seek the services of an experienced Vice President of Marketing & Analytics that will leadthe development and execution of fact-based reporting, analysis and analyticalmodels used to enhance decision making across the marketing and data analysisfunctions.
He or she will support the organization with insights and predictivemodels to produce improved results and impact. This role reports directly tothe CEO and leads a team of analysts to support measurement, insights,modelling, and other related analytical work.
He or She will be responsible for building a cohesive team byproviding leadership, setting strategic direction and applying expertise
Leading the Marketing and Data Analytics team with provenability to both manage foundational work, while staying informed onnew
models / methods and provide leadership in evolving tonew / enhanced ways of working.
Working closely with Product & Technology, Commercial& Distribution and Customer Service Heads, to fully understand end to endbriefings, campaign executions, ROI measurement requirements andresults implications.
Overseeing development of dashboards and standardizedreports to provide ongoing insight to marketing & data analytics teamand work to ensure utilization of reporting.
Leading the creation and maintenance of appropriatemarketing & data analytics key performance indicators, ROI models, andpredictive models for marketing campaigns to determine effectiveness,provide optimization recommendations, as well as influence marketing campaignplanning.
Leading ongoing enhancements to uLesson’s marketing mixmodel to increase accuracy and ensure alignment to relevantbusiness decisions / challenges.
Developing and managing a statistical model measuring themedium and / or long-term impact of changes in the company’s brand healthto changes in the company’s business performance.
Overseeing development and subsequent application ofmulti-touch attribution modelling to relevant marketing campaigns.
Qualification & Skills
10+ years of marketing and / or data analytics experiencein a highly data-driven, analytical environment, preferable intech / e-commerce,
Proven leadership skills building and leading highperforming organizations
Strong ability to translate quantitative data intoactionable recommendations and to translate business objectives intomarketing goals and measurements.
Highly proficient in econometric and statisticalmodelling techniques such as multivariate multiple regression, factoranalysis, logistic regression, Choice modelling and conjoint analysis, etc.
High proficiency in as many of the following : SAS, SPSS, R, MSExcel, PowerPoint, SQL, and Hadoop
Strong communication and presentation skills, includingthe ability to translate analysis into easily digestible content forexecutive management consumption.
Strong work ethic and organizational skills.
Bachelor degree required. MBA / MS or Ph.D. in statistics,accounting, finance, or economics preferred