Digital Marketer
Proxynet Communications
Lagos, Nigeria
2d ago

Role

  • Brief (adsbygoogle window.adsbygoogle ).push( );
  • If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
  • Also apply for :

  • Digital Operations and Support Officer at Accion Microfinance Bank Limited July 13, 2021
  • Community Partner Manager, YouTube Shorts at Google Nigeria July 19, 2021
  • Business Sales Manager at Proxynet Communications July 22, 2021
  • Senior Press and Public Affairs Officer at British High Commission July 21, 2021
  • Plan and execute all digital marketing, including SEO / SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
  • Requirements

  • B.Sc / M.Sc Degree in marketing or a related field
  • 5 years work experience
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media and / or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A / B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
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