CONTENT MARKETING MANAGER
PALMPAY LIMITED
Lagos, Ikeja, NG
2d ago

PalmPay is a pan-African fintech company currently operating in Nigeria and Ghana and expanding to other markets in 2022. We’re reinventing the payments experience by making it easy and reliable for everyone to transfer money, pay bills and shop online.

We’re looking for an experienced Content Marketing Manager who is passionate about our mission of driving financial inclusion in Africa and inquisitive about the Fintech space in Nigeria and the rest of the world. In this role, you will be responsible for:

JOB OVERVIEW

You will be in charge of establishing inbound marketing strategies to promote a brand's identity and online presence via the creation and distribution of multimedia content as a Content

Marketer. This involves developing a content strategy, establishing an online community, and assessing the community's development.

JOB RESPONSIBILITIES 

  • Design and implement social media strategy to align with business goals.
  • Docking with advertising and marketing agencies to reach cooperation. Monitor SEO and web traffic metrics. Set specific objectives and report on ROI.
  • Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency.
  • Perform research on current benchmark trends and audience preferences.
  • Social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout). generate, edit, publish and share engaging content (e.g. original text, photos, videos and news).
  • Responsible for community operations, organize and plan activities, promote user interaction, track promotion effects, analyze data and continue to optimize.
  • Suggest and implement new features to develop brand awareness, like promotions and competitions.
  • Stay up-to-date with current technologies and trends in social media, design tools and applications.
  • Managing digital content projects across several internet channels. Increasing traffic and interaction, resulting in sales and brand promotion.
  • Measuring the outcomes of marketing initiatives to inform future marketing strategy. Implementing best practices in SEO.
  • Knowing which platforms particular sorts of material work best on.
  • Developing and implementing novel marketing strategies.

JOB REQUIREMENT

  • A bachelor's degree in marketing or related disciple.
  • Outstanding writing and oral communication abilities.
  • Interpersonal Skill
  • Analytical and Presentation skills.
  • Strategic partnership skills
  • 3-5 years managerial experience in a same role
  • Exposure to a commercial working environment with knowledge of BD and Marketing.
  • Previous work experience in a Fintech.

OTHER REQUIREMENTS:

  • Entrepreneurial mindset in decision making and managing resources
  • Logical decision-making abilities
  • Flexible and dedicated
  • Ability to innovate and deliver value to business
  • Ability to motivate and lead both internal and external partners
  • Impeccable integrity and character
  • Result oriented

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