Consumer & Trade Activation Supervisor
JTI
Victoria Island, Nigeria
5d ago

POSITION PURPOSE

We are looking for a Consumer & Trade Activation Supervisor to be responsible for the assigned markets / projects to :

  • participate pro-actively in Brand management & New Product Development initiatives
  • develop and implement effective branded Consumer & Trade programs focused on achieving SOM objectives as well as other KPIs
  • ensure timely and accurate admin support (budget planning & control, reporting) to the West Africa organization
  • The incumbent will report directly to the Marketing Director West Africa and transversally to the Marketing Manager West Africa.

    MAIN AREAS OF RESPONSIBILITY

    BRAND MANAGEMENT

  • Contribute actively to the New Product Development briefing, involving close collaboration with R&D and Global Supply Chain departments to ensure timely development
  • Assist the Marketing Manager West Africa in developing Strategies and plans for the assigned brands
  • Support the Marketing Manager in stewardship of the largest local brand
  • Ensure that all brand portfolio strategies are executed within global guidelines by working in close collaboration with HQ Brand Groups
  • Liaise closely with Legal and Corporate Affairs teams to ensure that all Marketing & Trade programs and initiatives are compliant with JTI Global Marketing Standards and the Markets regulation.
  • BRANDED CONSUMER ACTIVATION & COMMUNICATION

  • Develop consumer programs for the assigned markets and coordinate their timely implementation :
  • Create and manage consumer promotional initiatives within brand guidelines
  • Plan and develop consumer activities across all channels and touch points
  • Measure performance and recommend corrective actions
  • BRANDED TRADE ACTIVATION & COMMUNICATION

  • Develop branded Trade activities influencing awareness and equity for the assigned markets and coordinate their timely implementation :
  • Trade and channel prioritization
  • Brand KPI’s : Numerical Distribution, Weighted Distribution
  • Portfolio prioritization
  • Category, shelf, merchandising, POPM
  • Branded trade promotional initiatives
  • Measure performance and recommend corrective actions for the branded Initiatives
  • BUDGET PLANNING & CONTROL

  • Manage multiple marketing agencies and international suppliers on a timely and cost effective manner, ensuring compliance with JTI standards in terms of purchase & payment procedures
  • Manage the Purchase requisition process, from timely & accurate preparation of the requisition to confirmation of the payment to the vendor, ensuring proper documentation as per JTI standards
  • Monitor Marketing budget utilization, tracking actuals spending and monthly phasing vs plan
  • Support Global Indirect Procurement team on any vendor and / or budget reporting requirement
  • REPORTING

  • Contribute actively to the preparation of :
  • Regular reports & business presentations (e.g. : brand boards, monthly in market sales reports, business cases, performance analysis, Annual plans, Business Reviews)
  • Any other types of tasks as they arise and upon manager's request
  • QUALIFICATIONS, EXPERIENCE & SKILLS

  • University degree or equivalent
  • Minimum of 5 years' experience in Sales, Marketing or Administration, preferably within an FMCG environment.
  • Excellent knowledge of the English language
  • Knowledge of French is a plus.
  • Proficiency with Microsoft Office tools & understanding of SAP application is required
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