Digital Marketing Specialist - Doctall
7h ago
source : BetaJob

About the Job

  • The Digital Marketing Specialist is responsible for the development and execution of marketing communications and digital content that support the objectives of Doctall.
  • This includes web content, search engine marketing (SEM), search engine optimisation (SEO), email and social media marketing.
  • The DMS will work with our content and communications team to plan, coordinate and optimise content production.

  • The DMS reports to Senior Management and will be responsible for executing and contributing to the creation of cost-effective digital marketing programs and communications that ultimately drive sales at every touchpoint of the customer journey.
  • Job Responsibilities

  • Develop and manage marketing plan and editorial calendar to establish workable priorities and meet content production and distribution deadlines.
  • Monitor and report on sales and marketing performance and ROI, tying channel performance to company financial targets
  • Strategise and execute social media marketing campaigns and plans to drive Doctall mobile, web app and website conversions, particularly online via social media (Facebook, Twitter, Instagram, YouTube and LinkedIn).
  • Implement strategies to grow fans / followers / subscribers and increase engagement across all digital media verticals
  • Research, execute, and adjust keywords, AdWords display and remarketing ads, and backlinks to achieve SEO targets for both organic and display ad rankings
  • Research competitor SEO metrics (ranks, inbound links, content topics, formats, and distribution, social media exposure, on-page optimisation, etc.
  • and adjust program to compete and win

  • Design and write targeted drip email campaigns, broadcast promos, and newsletters that engage, inform, and motivate prospects through the sales funnel
  • Grow and maintain email contact lists and segmented groups to increase open rates and minimise unsubscribes and opt-outs
  • Design, A / B test, and optimise landing pages and web forms to drive newsletter opt-ins, content downloads, etc.
  • Write, publish, and manage social media to promote brand, generate leads, and increase web traffic via Twitter, Facebook, LinkedIn, etc.
  • Collaborate with team to develop, write, proof, and distribute relevant, high-value user content optimised for search and social sharing.
  • Skills and Qualifications

  • Minimum of 4 years’ experience in digital marketing, growth or related field
  • Deep understanding of digital marketing and digital production.
  • Proven experience delivering effective and innovative digital campaigns with the numbers to back them up
  • Demonstrated experience defining and adjusting digital marketing plans and / or strategies based on analytic results
  • Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications.
  • Experience managing successful social media campaigns, and a solid understanding of social marketing.
  • Proven experience creating and executing successful SEO / SEM campaigns
  • Solid understanding of web metrics, digital analytics, with the ability to generate, analyse and interpret data.
  • Strong management skills, excellent oral and written communication skills.
  • Experience delivering digital campaigns for mainstream products and services.
  • Working knowledge of the following - CRM databases, web design platforms, social media scheduling and marketing tools, Google Analytics / AdWords and keyword search tools, Landing page testing tools is a plus
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