Influencer Marketing Specialist
Pura Vida
Corporate Headquarters - La Jolla, CA
2h ago

ESSENTIAL DUTIES & RESPONSIBILITIES

Note : Other duties may be assigned)

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Work with Marketing Director to strategically identify talent for gifting, brand campaigns, and programs that maximize ROI and achieve campaign KPIs
  • Manage influencer outreach, negotiation, and contracting to ensure an optimal outcome for the brand
  • Oversee influencer generated branded content to ensure we stick to campaign timelines and deliverables
  • Lead, compile, analyze, and assess the performance of influencer marketing campaigns to make strategic decisions and improvements
  • Maintain an influencer database with accurate and up to date brand partnerships
  • Monitor event calendar and coordinate campaigns around major events and launches
  • Build strong relationships with talent, influencers, and agencies
  • Oversee planning and executing of influencer events that coordinate with branded initiatives and offer organic content opportunities for partners and consumers.
  • Curate guest lists for influencer events : oversee outreach, negotiation, contracting and assist with post approvals for all guests
  • EDUCATION AND / OR EXPERIENCE

  • High school graduate required. Bachelor’s degree in related field or equivalent experience preferred.
  • 2+ years experience in Influencer Marketing or related experience required
  • KNOWLEDGE, SKILLS, AND ABILITIES

    The requirements listed below are representative of the knowledge, skills, and / or abilities required to perform each essential duty satisfactorily.

    Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • You’re not only creative, but goal oriented, data-driven and have an all-around positive attitude
  • You’re someone who loves pop culture, fashion, social media and always knows the latest up and coming influencers!
  • Who we’re looking for : a forward-thinking, hardworking, diligent, self-starting individual with the mindset that this is more than just a job, this is your career
  • Available to work a flexible schedule, including nights and weekends
  • Excellent written, and verbal communication skills with the proven ability to communicate with all levels across the organization
  • Ability to apply independent judgment
  • Strong problem solving and creative thinking skills
  • Detail oriented with the ability to manage multiple tasks simultaneously
  • Excellent organizational and follow through skills
  • Ability to build and maintain good rapport with internal and external partners and handle situations with confidence, tact and resourcefulness
  • Flexible, adaptable with the ability to work under pressure to meet deadlines in a fast-paced environment
  • Strong computer skills
  • Strong team player
  • ENVIRONMENT & PHYSICAL DEMANDS

    The physical demands described here are representative of those an individual must meet to successfully perform the essential functions of this job.

    Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Office and field / event environment. Utilizing an office desk sitting, reading, listening, or speaking with the ability to move intermittently throughout the day
  • Ability to lift up to 30 lbs for events
  • May require occasional travel with use of valid drivers license and U.S. Passport
  • Strong sensory skills, such as good eyesight, good hearing, and dexterity
  • Ability to operate office equipment, including computers, copiers, fax machines, and phones
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