Area Sales Manager
Edge Recruiter Nigeria Ltd.
6d ago


Managing the work of assigned region by implementation of business processes accordingly to the standards leading to the achievement of strategic goals of Sales Department.

Training and motivating sales structures in the assigned region and ensuring the flow of information between the consultants and company headquarters.

  • Demonstrating leadership and being a role model in everyday field work. The main purpose of an ASM role is to deliver the results;
  • Sales, Sales Force and Leadership development targets set for the assigned Region.


  • Catalogue and quarterly planning of the KPI’s in the assigned region
  • Regular (daily, weekly, per each catalogue) analysis and monitoring of sales results. Reporting to supervisor estimations and regional KPIs
  • Developing and implementing necessary actions determining the execution of regional targets
  • Undertaking motivational activities in order to maintain high level of engagement of key Leaders in the region (recognizing best results,
  • sharing best practices)
  • Regular, periodic business review with Key Leaders (1 : 1 meetings)
  • Regular, periodic business review with the supervisor
  • Monitoring competition on the market
  • Coordination and control over sales and recruitment activities in the region
  • Analysis of the leader’s structure effectiveness in the region
  • Setting individual goals for development (Business Planning Sessions)
  • Implementing long term structure growth plans in the region
  • Implementation of training programs accordingly to the needs of sales structures in the region
  • Organization and independent conduction of trainings in the region
  • Participation at leaders training sessions to offer constant feedback to the leaders
  • Coordination of the cosmetic trainers’ work in order to determine appropriate training groups and beauty training subjects
  • Participation in planning, execution and implementation of national conferences
  • Comprehensive organization of directors’ meetings and events (CLM Catalogue Launch Meetings) for regional structures
  • Individual preparation of materials needed to Conduct the above mentioned meetings
  • Independent conduction of directors’ meetings and events (CLM Catalogue Launch Meetings) in the region

  • Ability to manage the work of a big group of Leaders
  • Presentation and communication skills
  • Effective communication with each consultant, also the difficult one, good manners, ability to handle objections
  • Building long term relations with Leaders, being open to their needs, have positive attitude towards people, empathy. Ability to analyze problems reported by consultants and proposing solutions beneficial to both sides.
  • Flexible attitude to problem solving
  • Good organization of one’s own work. Ability to work under time pressure.
  • Must be willing to travel at least 30% of the time within Nigeria and other countries

  • Minimum bachelor’s degree
  • Minimum 3-years experience in B2B sales or FMCG
  • Minimum 2-years experience in managing a team
  • Experience in creating and leading trainings will be an asset
  • Experience in public speaking
  • Knowledge of MS Office, Excel and Power point presentation
  • Communicative knowledge of English would be preferred
  • Participation in business projects agreed with the supervisor
  • Communication and effective implementation of changes in the region
  • Monitoring of introduced changes in the region
  • The candidate must also possess the following

  • Ability to speak Hausa fluently
  • Full understanding of the nuances and culture of the Northern Nigerian people
  • Currently living in Kano or willing to live in Kano (those living in Kano would be preferred)
  • Willingness to travel across the states of Northern Nigeria
  • Apply
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