Digital Marketing Executive
Incentive Games Limited
lagos, NG
3d ago
source : Mrjobsnaija

Incentive Games Limited's job vacancy, Career and Recruitment

Job title : Digital Marketing Executive jobs in Lagos Job Location : Lagos Deadline : August 17, 2022

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  • About the Job

  • We are looking for an experienced Digital Marketing Executive with a background in the betting industry to assist in the planning, execution, and optimization of our online marketing efforts.
  • The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
  • This position takes creativity and ingenuity as you will be creating engaging online content for Facebook, Telegram, or Twitter readers.
  • If you are technologically savvy and want to engage with clients online, this position would be a great fit for you.
  • Online marketing through social media requires a multiplicity of skills including design, communication and research.
  • The ideal candidate will have a passion for all things marketing and technology.
  • You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue.
  • You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
  • Responsibilities

  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Create tailor-made content to reach the company's ideal customers and promotional goals
  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook, Telegram, etc.)
  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
  • Be actively involved in SEO efforts (keyword, image optimization etc.)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update the website
  • Collaborate with designers to improve user experience
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Acquire insight into online marketing trends and keep strategies up-to-date
  • Maintain partnerships with media agencies and vendors
  • Compile reports for management showing results (ROI) as well as reports on the effectiveness of campaigns.
  • Requirements

  • Interested candidates should possess a Bachelor's Degree qualification with 2 - 5 years of work experience.
  • Proven experience as Digital Marketing Executive or similar role
  • Experience in the iGaming industry is essential
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C social media, Google Adwords and email campaigns and SEO / SEM
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Perfect knowledge of web analytics tools (e.g., Google Analytics, NetInsight, WebTrends etc.)
  • Skills and experience in creative content writing
  • In-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Telegram etc.
  • and how each platform can be deployed in different scenarios

  • Analytical mindset and critical thinking
  • Able to give and receive constructive criticism
  • Excellent communication, ability to work under pressure and interpersonal skills.
  • Very Attractive.

  • Media / Advertising / Branding jobs in Nigeria *Media / Advertising / Branding jobs in Lagos *Digital Marketing Executive in Lagos
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