Incentive Games Limited's job vacancy, Career and Recruitment
Job title : Digital Marketing Executive jobs in Lagos Job Location : Lagos Deadline : August 17, 2022
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About the Job
We are looking for an experienced Digital Marketing Executive with a background in the betting industry to assist in the planning, execution, and optimization of our online marketing efforts.
The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
This position takes creativity and ingenuity as you will be creating engaging online content for Facebook, Telegram, or Twitter readers.
If you are technologically savvy and want to engage with clients online, this position would be a great fit for you.
Online marketing through social media requires a multiplicity of skills including design, communication and research.
The ideal candidate will have a passion for all things marketing and technology.
You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue.
You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
Assist in the formulation of strategies to build a lasting digital connection with consumers
Create tailor-made content to reach the company's ideal customers and promotional goals
Plan and monitor the ongoing company presence on social media (Twitter, Facebook, Telegram, etc.)
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and update the website
Collaborate with designers to improve user experience
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Acquire insight into online marketing trends and keep strategies up-to-date
Maintain partnerships with media agencies and vendors
Compile reports for management showing results (ROI) as well as reports on the effectiveness of campaigns.
Interested candidates should possess a Bachelor's Degree qualification with 2 - 5 years of work experience.
Proven experience as Digital Marketing Executive or similar role
Experience in the iGaming industry is essential
Excellent understanding of digital marketing concepts and best practices
Experience with B2C social media, Google Adwords and email campaigns and SEO / SEM
Working knowledge of ad serving tools (e.g., DART, Atlas)
Perfect knowledge of web analytics tools (e.g., Google Analytics, NetInsight, WebTrends etc.)
Skills and experience in creative content writing
In-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Telegram etc.
and how each platform can be deployed in different scenarios
Analytical mindset and critical thinking
Able to give and receive constructive criticism
Excellent communication, ability to work under pressure and interpersonal skills.
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