Growth Marketer
She Leads Africa
Lagos, Lagos, Nigeria
11h ago

The Growth Marketing Associate will be responsible for making sure that we rapidly grow our community by identifying fresh ideas and forward-thinking strategies that will be used in gathering sign-ups on all social media platforms.

Responsibilities :

Brainstorm traditional and creative ideas on how to grow our community across social media platforms and newsletter subscriptions.

Grow and expand company social media presence into new social media platforms

Increase engagement and brand awareness across existing platforms including Facebook, LinkedIn, Twitter, and Instagram

Promote community events using social media channels

Create and implement social media marketing plans and editorial calendar

Track and analyze analytics reports to gain insight into traffic, demographics, and effectiveness of marketing strategies

Analyze and report on monthly, quarterly, and annual ad spend. You will be responsible for a massive part of what grows our business.

Understanding the data and acting on it is essential

Exchange ideas / data / feedback with other departments in order to present results

Prioritize growth across all digital platforms

Scale and automate the growth processes

Create content to grow Facebook, Twitter and Newsletter channels

Develop a holistic media strategy that drives the business forward efficiently and at scale

Develop social media campaigns with scope and KPIs that set each program up for success

Work collaboratively with the marketing department to develop and execute plans according to business objectives, with relevant creative, messaging, placements, targets, etc.

We are looking for someone who :

Is data-driven and a data-geek with a clear understanding of data, analytics, metrics, and statistics

Has an understanding of social media metrics, the ability to interpret the results and take action to increase the effectiveness of social media campaigns

Has a deep understanding, and more importantly a passion for social media and all the rapid changes

Has Graphic design and photo / video editing skills. You do not need to be a Photoshop master (yet), but must at least know Canva or be able to create graphics for thumbnails in another software

Has a passion for creativity, social media, marketing, and engaging people

Is willing to learn

Has a startup mindset

Has good knowledge of Google Analytics, FB Ads, A / B Testing and Data Analytics

Has editing and copy-writing skills

Has good knowledge of both inbound and outbound marketing

Is performance and result-oriented

Is curious and creative

Is relentless in the pursuit of growth

Commitment :

  • Full-time position
  • Hours of work :

  • 50 hours per week, the usual working hours are from 9 : 00am - 6 : 00pm WAT .
  • There will be a requirement from time to time to start work earlier or finish later as the role
  • dictates.

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