Job Title : Head, Business Development
Reporting to : CEO
Location : Lagos, Nigeria
Direct : All Business Development, Marketing and Commercial Staff
Theobjective of this role is to conceptualize, formulate, plan and facilitateexecution of the organization’s marketing strategies, plans and programmes,manage brand to achieve the organisation’s financial (revenues, costs, returnsand control) and customer targets (product / services, market share and brands).
KEY PERFORMANCE AREAS
Formulate and implement business strategy and goals in liaison with themanagement team
Lead and manage the business development team,developing and aligning strategic marketing plans for business in line with theHospital’s goals.
Defining the marketing execution strategy in terms ofpackages, pricing, promotions and performance in line with the strategic plan.
Understanding and assessing market potential for keyuntapped markets and strategizing for brand growth.
Collecting market intelligence on customer expectationsand competitor activities to develop knowledge and expertise on needs, trendsand emerging market issues, including regulatory and economic dynamics.
Developing and implementing branding initiatives inorder to build relationships with channel partners and consumer loyaltyinitiatives to enhance brand equity and drive growth.
Enhancing customer satisfaction and building emotional(brand) connection through targeted communication and planned initiatives.
Benchmarking against best-in-class parameters todevelop and align marketing infrastructure and processes in line with theHospital’s goals.
Continuously monitoring and evaluating theeffectiveness of marketing communication, brand strength and customersatisfaction and proposing course corrections plans, where necessary.
Providing brand consultancy to internal business unitsto ensure effective deployment of marketing plans across the Hospitals.
Developing and managing the brand tools and guidelinesused by the hospital and their functions.
Target achievement in terms of brand outreach, value, volume andcontribution.
revenue growth (including from new segments / markets).
Market share growth focus markets.
Completion of analysis of competition on price,performance, terms and availability within timelines.
Number of successful branding initiatives and their effectiveness.
Revenue per existing customer / business partner.
Heads of advertising agencies, print media, etc
All department heads
5. TECHNICAL SKILLS ANDKNOWLEDGE
Degree / MBA with knowledge in Brand Marketing and Communication
15 years of relevant experience, including experiencein management of marketing functions and business development in the healthcaresector with strong networks
Strong leadership,managerial, analytical and research skills
Excellent presentation,written and oral communication skills, skilled negotiator
Experience in creating marketing materials such aspresentations, proposals, brochures, press releases, working with the media andadvertising publications, etc.
Experience in conducting marketing research andanalysis to determine benchmarks for each target market.
Experience in maintaining a marketing budget.
Knowledge of market, customers, sector-wise trends andmarket research tools and techniques.