Marketing Officer-Laim Hotel
Laim Hotel
Lagos
4d ago
source : BetaJob

Job Details

Location : Ikeja, Lagos

Employment Type : full-time

Position Summary

  • Marketing executives oversee many aspects of a campaign throughout the entire lifespan of a product, service or idea. As such executives are likely to have a great deal of responsibility early on and will be required to manage their time and duties themselves.
  • Job Description

  • Overseeing and developing marketing campaigns.
  • Conducting research and analyzing data to identify and define audiences.
  • Devising and presenting ideas and strategies.
  • Promotional activities.
  • Contributing to long-term marketing plans and strategies.
  • Writing and distributing proposals to companies and developing advertising opportunities.
  • Analyzing pricing positions and monitoring competitors' activities.
  • Updating databases and using a customer relationship management (CRM) system.
  • Writing and distributing proposals to companies and developing advertising opportunities.
  • Other Responsibilities Include :

  • Research and identify a relevant market with the sole objective of assisting the Manager achieve the revenue sales target spelt out by the management in the business plan.
  • Assist to develop and implement the hotel's marketing plan, general business plan, marketing and sales strategies to ensure sales maximisation and profitability
  • Monitors present and future sales trends, practices and marketing strategy in order to increase overall sales target.
  • Monitor the market trend and provide the Marketing Manager with input for detailed market analysis and sales promotions.
  • Monitor Competitors, cost-competitive advantage and niche strategy
  • Continuously seeks to endeavor and improve the sales department's efficient operation, and knowledge of own job function.
  • Lead Generation and Conversion :

  • Identify goals for lead identification and conversion
  • Selects and develops strategies to improve guest service, food production techniques and efficiency
  • Assist to arrange and attend joint presentations with the Manager to corporate clients
  • Ensure product knowledge and adequate updated information as presentation and meetings should be sourced for and attended
  • Profile corporate clients to help determine potential business and provide same to the Marketing manager.
  • Minimum Requirements

  • He / She must possess a minimum qualification of B.sc / HND in any related discipline and MUST have worked as a Marketing officer in previous organization preferably in an Hotel.
  • He / She should have a minimum working experience of 2-6 years.
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