Job Summary Our client who is a start-up in the regulatory / legislation technology space is looking for an experienced and qualified candidate to fill the position of a Lead, Sales & Marketing.
Candidate should have 6-8 years total experience in a tech-focused or tech-related company.
Minimum Qualification : BSc
Experience Level : Management level
Experience Length : 6-8 years Location of Business
Victoria Island, Lagos Job Description / Requirements Responsibilities A. Branding
Ensuring that there’s a standardized and recognizable logo
Ensuring that the company has brand guidelines and that anyone working on creatives internally and externally adheres to them (the colors, logo placement, brand tone).
Controlling when, how and where company's merchandise is deployed.
Defining and managing the brand communication strategy using a variety
Owning the development and messaging of the brand narrative
Establishing and maintaining brand budgets
Creating, executing, and managing marketing programs and campaigns
Staying current on market trends and competitive activity
Defining company's marketing and sales strategy
Defining company's marketing and sales budget and expenditure (budget allocation and spend)
C. Corporate Communication
Controlling the narrative and ensuring there’s consistency in brand tone in internal and external communications.
Developing and implementing marketing and communications campaigns and strategies and monitor their success
Defining KPIs for each communications channel which will indicate a campaign's level of success
Determining strategic communications campaigns that will help further organizational goals
Creating internal communications protocols and initiatives that will foster employee moral
Overseeing the creation of marketing and communications collateral to ensure that it is consistent with the organization's brand, including white papers, website copy, and more
Writing and delivering internal newsletter on a monthly basis
Representing the organization at events and press conferences
Reaching out to influencers, media and beyond in order to arrange story placement on a national and global level
D. Digital Marketing
Collaborating with internal teams to create landing pages and optimize user experience.
Planning and executing all web, SEO / SEM, database marketing, email, social media, and display advertising campaigns.
Designing, building, and maintaining company's social media presence.
Measuring and reporting performance of all digital marketing campaigns and assessing against goals (ROI and KPIs).
Identifying trends and insights and optimizing spend and performance based on the insights.
Brainstorming new and creative growth strategies through digital marketing.
Planning, executing, and measuring experiments and conversion tests.
Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Identifying critical conversion points and drop off points and optimizing user funnels.
Collaborating with agencies and other vendor partners.
Evaluating emerging technologies.
Commissioning or undertaking relevant market research
Planning publicity strategies and campaigns
Writing and producing presentations and press releases
Dealing with enquiries from the public, the press, and related organisations
Organising and attending promotional events such as press conferences, open days, exhibitions, tours and visits
Speaking publicly at interviews, press conferences and presentations
Providing management and investors with information about new promotional opportunities and current PR campaigns progress.
Analysing media coverage
Liaising with investors, managerial and journalistic staff about budgets, timescales and objectives
Direct marketing of the company’s products.
Helping determine pricing schedules for quotes, promotions, and negotiations.
Preparing and submitting sales contracts for orders.
Visiting clients and potential clients to evaluate needs or promote products and services.
Giving sales presentations to a range of prospective clients.
Negotiating all contracts with prospective clients.
Answering client questions about credit terms, products, prices, and availability.
Coordinating sales efforts with marketing programs.
Obtaining deposits and balance of payment from clients.
Maintaining client records.
Preparing weekly and monthly reports.
Meeting or exceeding sales goals.
Proven experience in marketing management or team lead role
Experience in sales related role
Track record of successful campaigns
Track record of managing 3rd parties
Digital Marketing knowledge and experience
Content creation knowledge and experience
Accomplished verbal and written communication skills.
Understanding of business functions
Working knowledge of Tech infrastructure
Outstanding organizational and leadership abilities
Excellent interpersonal and public speaking skills
Aptitude in decision-making and problem-solving
BSc / BA in Marketing or relevant field; MSc / MBA is a bonus
Experience in strategic planning and execution.
Knowledge of contracting, negotiating, and change management.
Knowledge of structuring sales quota goals and revenue expectations.
Experience in planning marketing strategies, advertising campaigns, and successful public relations efforts.
Ability to motivate teams to produce quality materials within tight time - frames and simultaneously manage several objects.
Ability to participate in and facilitate group meetings.
Work requires willingness to work a flexible schedule.