SEO Growth Specialist- the Concept Group
The Concept Group
Lagos
6d ago
source : BetaJob

Location : Lagos

Employment Type : Full Time

Duties & Responsibilities

  • Develop optimization strategies that increase the company & search engine results rankings
  • Set measurable goals that demonstrate improvement in marketing efforts
  • Monitor daily performance metrics to understand SEO strategy performance
  • Optimize copy and landing pages for search engine optimization
  • Perform ongoing keyword research and implementation including discovery and expansion of SEO
  • Keyword opportunities to drive and increase the most valuable traffic to the websites of the Group and its subsidiaries
  • Preparing detailed strategy reports
  • Research and implementing content recommendations for organic SEO success
  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Qualifications / Requirements

  • BS / MS Degree in a Quantitative, Test-driven field
  • At least 3 years work experienceProven SEO & SEM experience will be asked to provide examples of your work and the results achieved by actions
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • Must possess knowledge of experience design, brand development, interactive commerce, social platforms and the creative / design process
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Comfortable analyzing high volumes of data on a daily basis
  • Ability to prioritize / re-prioritize multiple projects and / or deadlines in a fast-paced and constantly shifting work environment
  • Highly organized and attentive to detail
  • Experience with A / B and multivariate experiments
  • Proven SEM experience managing PPC campaigns
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Understanding of search engine algorithms and ranking methods
  • In-depth experience with website analytics tools and SEO industry programs (e.g. Google Analytics, Adobe Analytics etc.)
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