Head of Marketing (B2B) - Remote
Reliance Health
Lagos, Nigeria
2d ago

Reliance Health is a healthcare company using technology to make healthcare more affordable and accessible. Through an integrated approach that includes affordable health insurance, telemedicine and a combination of partner and proprietary healthcare facilities, Reliance Health offers innovative healthcare solutions that meet the needs of emerging markets.

We are also backed by some of the world’s most prominent investors including Partech, Y Combinator and Tencent.

The Role

As a Head of Marketing, you will help craft and execute our marketing, branding and communications strategy.

You will define and execute the new customer acquisition strategy across all our businesses via an omnichannel strategy (offline ads, billboards, activations, digital) and build our branding and communications strategy in order to raise awareness among our different stakeholders.

  • Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
  • Define and manage the marketing and branding strategy to position Reliance Health as a top-of-mind healthcare company insurer for decision makers across all our business lines, as well as other stakeholders in the healthcare landscape
  • Leading the planning and implementation of PR and initiatives related to support our branding strategy
  • Manage the communications with our customers, regulators and other stakeholders
  • Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
  • Managing communications spend and working with vendors and agencies, to create and / or localise communications and marketing activities and develop supporting assets.
  • Build and leading a team of inhouse and outsourced talent to build the marketing campaigns you’re responsible for.
  • Ideal Profile

  • You have at least 15 years in leading B2B Marketing Communications, Branding or Public Relations
  • You have strong media relationships and a proven track record of executing successful public relations campaigns.
  • Proven experience managing and leading teams building relevant content for PR / client communication / advertising campaigns across multiple emerging markets
  • Strong data driven decision making skills and result-oriented mindset to achieve ambitious goals
  • Understanding of budgets and business-planning
  • You pay strong attention to detail and deliver work that is of a high standard
  • You enjoy finding creative solutions to problems
  • You are a strong mentor and coach who can build high performing teams
  • What's on Offer?

  • Head the marketing function for a high growth Medtech startup
  • Opportunity to define and build the brand locally and internationally
  • Excellent exposure, great benefits & a remote opportunity
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