Purpose of the Job (Brief)
The marketing communications executive is involved in developing marketing activities to promote a product, service or idea.
It involves planning, advertising, public relations, research and event organization.
Expected Key Results
Networking Organizing and attending events such as conferences, seminars, receptions and exhibitions. Liaising with a range of stakeholders including customers, colleagues, suppliers and agencies.
Communicating with target audiences and managing customer relationships. Maintaining media relations.
Market Research Evaluating marketing campaigns. Arranging the effective distribution of marketing materials. Contributing to, and developing, marketing plans and strategies.
Budget Managing marketing budget. Develop an annual marketing plan in conjunction with the regional sales departments.
This should detail the year’s activity to meet agreed company objectives. To deliver all marketing activities within the agreed budget.
Reporting & Database Management Maintaining and updating databases. Creative Design. Writing and proofreading. Organizing photo-shoots.
Digital Marketing Create and upload copy and images for the organization’s website. Contribute to company and industry blogs and manage e-
communications. Keep up to date with current digital trends. Participating in general marketing activities.
Educational Qualifications & Functional Skills :
Minimum 2.2 / Upper Credit B.Sc. / HND degree in Marketing, Mass Communications, Business Administration and other Social Science related courses.
Masters in Marketing is an added advantage.
Work Experience :
2years experience relevant experience
Other Requirements : Customer Focus
Ability to optimize work processes
Attention to detail and accuracy
Customer Relationship Management
Ability to work on many projects at once
Ability to be a Team player
Business-related computer skills including knowledge with PowerPoint, Excel and Word
Excellent communicator with ability to influence and persuade across all levels of the organization