Director of Growth and Partnerships
Lagos, Nigeria
3d ago

The Offer

  • Make a positive impact on the society through meaningful work.
  • Leadership position with attractive salary and benefits.
  • The Job

    Key responsibilities areas :

  • Taking brand ownership and designing as well as developing the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
  • Translating brand strategy into the brand plan and go-to-market strategy.
  • Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.
  • Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.
  • Analysing and interpreting metrics to measure the success of employer branding initiatives.
  • Planning and executing communications and media actions across offline, online and social media.
  • Participating in product development, pricing and supporting new product launches.
  • Developing and executing growth plans in conjunction with the senior executive team.
  • Working with other stakeholders to optimise the conversion funnel for specific traffic sources, campaigns, user segments etc.
  • Identifying opportunities to implement and innovate world-class campaigns. Reporting, recommending and iterating on campaigns to drive increased ROI.
  • Identifying and developing channel opportunities with technology partners.
  • Owning and executing performance marketing and affiliate marketing.
  • Managing the full marketing mix, including advertising and promotional budgets, inventory planning and demand forecasting.
  • Supporting the development and launch of new products.
  • Running AB / MVT experiments.
  • Identifying opportunities, threats and challenges in markets and acting accordingly.
  • Working closely with data, sales and product teams.
  • Key competencies :

  • You have a minimum of 5 years of experience in Brand / Product Management ideally within Healthcare & Lifesciences industry.
  • Prior experience in New Product Development, ATL / BTL, Employer Branding and Customer Acquisition Funnel would be a strong advantage.
  • You have the ability to provide data-driven strategic recommendations to leadership and cross-functional stakeholders.
  • You are a strong networker & relationship builder.
  • You can think outside the box and enjoy finding creative solutions to problems.
  • You are highly goal-driven and work well in fast-paced environments.
  • Prior experience in a start-up is a plus.
  • The Employer

    We are hiring Director of Growth and Partnerships for an online Pharmacy and Healthcare Platform providing access to medicines and healthcare solutions.

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