The social media manager will be responsible for representing the brand across social channels. He / She will handle the role of developing strategies to optimize brand awareness as well as the operational role of making posts on the various channels assigned to them.
Department - Marketing And Corporate Communications
Reporting Relationships - Report to : Head of MCC
Supervises : Nil
Curating the brand’s social media channels
Develop weekly content calendar for the relevant social media platforms as well as optimal posting strategies
Make social media posts in a timely manner
Monitor, moderate and respond to comments from the audience
Develop and execute digital marketing campaigns to drive engagement and increase audience share
Tracking and reporting of social media analytics
Any other task that may be assigned from time to time.
Key Performance Indicators (KPI)
Timely posting of content on the respective social media platforms
Timely response to questions and comments on the various social media pages
Quality of content calendar
Quality of engagement with the audience
Quality and outcome of digital marketing campaigns
Increased share of the audience
Financial KPIs - Financial target schedule as updated from time to time
Core Skills (Feel free to update as it relates)
In-depth understanding of the organization’s business.
Good communication skills.
Attention to details.
Good Management abilities.
Excellent communication & presentation skills
Expertise in Instagram, Twitter, Facebook and Linkedin
Working knowledge of Microsoft Office Suite.
Specification / Qualification
Minimum of a Bachelor's Degree in English or any other relevant course.
0-2 years of work experience as a Social Media Manager