Social Media Manager - VFD Group
VFD Group
Lagos
1d ago
source : BetaJob

Job Summary

  • The social media manager will be responsible for representing the brand across social channels. He / She will handle the role of developing strategies to optimize brand awareness as well as the operational role of making posts on the various channels assigned to them.
  • Department - Marketing And Corporate Communications
  • Reporting Relationships - Report to : Head of MCC
  • Supervises : Nil
  • Operational Responsibilities

  • Curating the brand’s social media channels
  • Develop weekly content calendar for the relevant social media platforms as well as optimal posting strategies
  • Make social media posts in a timely manner
  • Monitor, moderate and respond to comments from the audience
  • Develop and execute digital marketing campaigns to drive engagement and increase audience share
  • Tracking and reporting of social media analytics
  • Any other task that may be assigned from time to time.
  • Key Performance Indicators (KPI)

  • Timely posting of content on the respective social media platforms
  • Timely response to questions and comments on the various social media pages
  • Quality of content calendar
  • Quality of engagement with the audience
  • Quality and outcome of digital marketing campaigns
  • Increased share of the audience
  • Financial KPIs - Financial target schedule as updated from time to time
  • Competence Requirements

  • Core Skills (Feel free to update as it relates)
  • In-depth understanding of the organization’s business.
  • Good communication skills.
  • Attention to details.
  • Good Management abilities.
  • Excellent communication & presentation skills
  • Expertise in Instagram, Twitter, Facebook and Linkedin
  • Working knowledge of Microsoft Office Suite.
  • Specification / Qualification

  • Minimum of a Bachelor's Degree in English or any other relevant course.
  • 0-2 years of work experience as a Social Media Manager
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