The Online Student Recruitment specialist for Digital and Continuing Education is responsible for the recruitment of new students to GPE Business School fully-
online programmes, as well as continuing education and community programming.
This position reports through the Director of Business and Operations and works collaboratively with the CMO / Director of Marketing and Retention.
This position leads the creation of a team of Enrollment Concierges, who are the first point of contact prospective students have with GPE Business School'
s fully online programs.
This position will support the workflow and automated communications related to student recruitment for online programmes, and also manage the team, monitor KPIs, ensure high-
level team performance, and support world-class customer service at GPE Business School. This position will create an incoming and outgoing series of communications, ensuring that Enrollment Concierges are continually outreaching to leads in support of matching our programs with qualified students seeking to improve their lives and career outcomes through a certificate, micro-
credential or degree at GPE Business School.
The school has KPIs associated with the conversion of inquiries into applicants into enrolled students. Work with Marketing and Retention to test messaging to potential students and look closely at data to adapt website presence, email and text messaging, and phone scripts in order to best address student needs and support enrollment gains.
Manage the online student recruitment process and call center for online and professional programmes.
Primarily responsible for enrollment growth, and supporting converting leads to applicants to enrollments.
Effectively utilize data to maximize team time and effort in reaching out to students and providing support through the application process.
Collaboratively work to drive growth through excellent customer service and contact with students.
As a member of the leadership team of DCE, set team expectations and KPIs; manage the team "call center" and ensure excellence in operations.
Support A / B testing, collaborate on the strategies related to website and virtual presence, implement new technologies as necessary (in collaboration with IT) to drive enrollment growth, create scripts and guidelines, streamline and automate processes, lead QA on all procedures related to recruitment.
Experience in recruitment and / or sales phone center.
Demonstrated experience in converting prospects to customers, preferably leads to students in any sales sector.
Demonstrated experience utilizing data to improve processes.
Demonstrated experience in training team members.
Demonstrated experience leading customer-facing teams to high performance.
Experience converting students in an online education endeavor.
Experience working within a large system or large institution, but in an agile fashion.