Manage online customer acquisition and retention methods including SEM, SEO, email, affiliate, and social media marketing
Devise strategy to drive online traffic to the company website.
Tracking conversion rates and making improvements to the website.
Developing and managing digital marketing campaigns
Utilize a range of techniques including paid search, SEO and PPC.
Managing online brand and product campaigns to raise brand awareness.
Improving the usability, design, content and conversion of the company website
Responsibility for planning and budgetary control of all digital marketing initiatives
Evaluating customer research, market conditions and competitor data.
Review new technologies and keep the company at the forefront of developments in digital marketing
Oversee all online campaigns, web site, and use of digital / social media (Paid & Organic).
Budget setting and control, including measurement and return on investment.
Performance based monitoring & reporting to management on the effectiveness of strategies / campaigns.
Candidates should possess a Bachelor's degree with a minimum of 3 years work experience.