Location : Victoria Island, Lagos
Reports to : Marketing and Communications Manager
It is the responsibility of the digital marketing officer to oversee the online marketing strategy for the organization with efforts to increase the value of the company’s image and business offerings.
Duties and responsibilities
Strategic Insight and Integration :
Create a digital marketing plan across relevant platforms (website and social network accounts) incorporating every aspect of the company’s products and in line with the marketing plan.
To drive online engagement among target markets
Technical / Analysis and Problem Solving :
Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
Manage and maintain the organisation’s website(s)
Write and optimize content for the website and social networking accounts such as Facebook and Twitter, Blog, Newsletters etc.
Track and analyze website traffic flow and provide regular internal reports
Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
Continually work on the Search Engine Optimization of the website(s)
Fix any errors or bugs in online content
Edit and post videos, podcasts and audio content to online sites
Develop and manage digital marketing campaigns and deployment of periodic newsletters
Create online banner adverts and oversee pay per click (PPC) ad management.
Interpersonal, Relationship Management & Collaboration :
Work closely with creative agencies, graphics designer, sales teams to ensure products and services are accurately communicated to the target market.
Develop and sustain strong working relationships with all stakeholders.
Escalate brand impacting issues online, not within control to the Brand communications Team-Lead
Generate and deliver regular reports on analytics across all company social accounts and website(s) to the Brand Communications Team-Lead
Seek and provide useful feedback to the Team-Lead
Customer Focus :
Provide and get feedback on the online Ad and marketing campaigns
Maintain a healthy brand reputation style in relation to customer enquiries online
Financial Management :
Develop and execute cost effective online ad activities aimed at driving brand awareness
A Degree (HND / BSC) in Mass Communication, English Language, Marketing, Advertising and Business Management / Administration.
Minimum of 3 years’ experience in PR, Advertising, community relations, communications, writing publications and marketing.
Affiliation with relevant professional bodies.
Skills & Abilities :
Certifications related to Digital Marketing
Excellent written and verbal communication skill
Brand Reputation Management
Relationship & People Management
Increase Brand Visibility through online activities
Increase Brand profitability through the generation of viable leads from online campaigns
Completion of digital marketing plan
Cost savings on project budgets
The incumbent will be required to sit in cold (air conditioned) rooms for a long time.
This position does not require any physical exertion.
The incumbent should also be fit to withstand the mental demands.