To implement, monitor and report on customer connection, usage and retention initiatives to drive achievement of business objectives for Teen segment of the consumer market
Provide relevant and up to date information to aid proper decision making with the authority limits of the Brand Manager
Provide input into the development of marketing plan that plays a role in effective product development, launch and quality adoption within the Teen segment
Monitor projects and ensure they are delivered to budget and on time.
Implement marketing strategies and initiatives to drive acquisition, usage and revenue growth of MTNN’s Teen Segment customers.
Manage and coordinate brand promotion, product launch and re-launch from end-to-end.
Develop work implementation plan, ensuring it is in alignment with the business strategy of the segment.
Continuously identify, review and monitor demographic profiles of the Teen segment customers
Work with the Teen Segment Manager in the development of advertising / communication concepts in support of MTN’s brand building initiatives that can be successfully executed in the Teen market place
Maintain and build the Teen brand through advertising, media and any other marketing means while managing relationship with key media agencies on a daily basis.
Execute Teen Segment growth strategy in conjunction with Product, Brands and Communication, Digital as well as Value Added Services teams
Manage relationship with Finance and ensure funds are available for projects in line with budget.
Establish and maintain relationships with key teen influencers and customers
Provide stakeholders with relevant information needed for proper and timely evaluation of projects and plans.
Research Industry evolution & competition’s activities in order to Identify segment specific gaps and Strategies in order to exploit them to MTNNs advantage
Analyze relevant best practices and provide recommendations to Segment Manager, Teen.
Continuously seek self-professional development to sharpen skills and capabilities in a versatile and evolving digital landscape.
Foster active collaboration and relationships with employees across all levels and divisions in line with MTN’s VB and values.
Normal MTNN working conditions
May be required to work extended hours
Experience & Training
First degree in Electrical / Electronics, Computer Engineering, Computer Science, Telecommunication, or related discipline
Minimum qualification BSc, HND or BEng