Marketing Communications Writer
ITA Group
ITA Corporate Headquarters, West Des Moines, IA, US
1d ago

POSITION SUMMARY :

The Marketing Communications Writer supports business growth through creative, engaging and business-value-focused messaging.

This position will conceive and write various forms of marketing collateral (Content Marketing, Client Proposals, Internal Communications) within our brand voice, and collaborate with the team on developing and executing complex communication projects.

The Writer creates attention-grabbing copy that drives action for various buyer types, industries and marketing channels including enterprise content marketing, client proposals, lead nurturing, event marketing, multi-media account based marketing, social media and public relations.

HIRING REQUIREMENTS :

  • Bachelor’s degree or equivalent in Journalism, Marketing, Advertising, Public Relations or English.
  • Minimum three years’ experience as a copywriter in an internal marketing department, advertising agency or similar environment.
  • B2B content marketing and proposal writing experience preferred.

  • Proven experience writing short-form, business-value focused copy that drives action with target B2B prospects.
  • Strong creative abilities, including the ability to develop innovative ideas and concepts.
  • Strong business acumen and ability to research, understand and effectively communicate business strategy for large companies in a wide range of industries.
  • Working understanding of effective communication styles and techniques, including conceptualization, copy outlining, writing, editing and proofing for all media (editorial articles, blog posts, social media, email, print, video and other electronic formats).
  • Ability to understand content strategy and independently seek out existing content and perform the research needed to produce engaging and insightful copy.
  • Ability to review own writing and critique it prior to presentation to internal and / or external clients.
  • Ability to explain and create concept rationale to internal and / or external clients.
  • Basic PC experience required. Software experience must include Microsoft Word and PowerPoint.
  • Excellent verbal and written communication skills.
  • Excellent organizational skills.
  • Excellent copy editing and proofing skills.
  • Ability to handle multiple priorities and manage personal workflow and schedules even in the midst of stressful and difficult circumstances.
  • Ability to listen, understand and respond to external and internal customers’ needs in a timely manner; customer service experience in a service-related industry preferred.
  • Ability to work the time necessary to complete projects and / or meet deadlines.
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