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Marketing officers normally work directly under a leading role such as marketing manager or director but may also manage a marketing assistant or co-ordinator.
Marketing officers are found in a wide variety of businesses. In addition to private sector companies, they can be employed by universities, charities, arts organisations, private schools and public sector bodies.
Usually a marketing officer will :
Plan, prepare and manage the publication and distribution of publicity materials
Devise marketing campaigns
Organise a calendar of marketing events, such as dinners, promotions, exhibitions, product launches, workshops, open days or fundraising activities
Represent the company at events
Undertake market research and establish the best way to reach target groups
Write, edit and proofread marketing material for use in different channels
Oversee and update the website(s)
Develop and communicate through the organisation’s CRM (Customer Relationship Management) system
Coordinate with outside agencies, for example designers, to produce marketing material such as stationery and web pages
Line manage a marketing assistant or coordinator
Analyse the impact of marketing campaigns and prepare measurement reports
Write press releases and communicate with the media
Writing skills : Among the key skills a marketing officer needs to have is the ability to write copy. The medium will be varied the web, email, brochures, newsletters, press releases but all require engaging copy for them to successfully convey marketing messages.
Management and delegation skills : Often as a marketing officer you will have to manage others in the marketing team and delegate work to them.
Networking and communication skills : You will have to represent your company at events and be comfortable talking to potential customers, opinion formers and suppliers.