Head, Marketing Strategy and Planning - Nigerian Breweries Plc
Nigerian Breweries Plc
Lagos
2d ago
source : BetaJob

Description

What makes us great? It’s our people! A life with Nigeria Breweries Plc provides an enabling environment to grow your career in line with your aspirations. Come join the team!

We are offering an exciting opportunity to lead strategic planning for a wide portfolio of brands.

The Head, Marketing Strategy and Planning is an original thinker, and strategic leader responsible for leading portfolio strategy, working as a business partner with brand and channel managers in building brands and supporting the commercial leaders in making data driven decisions

Key Responsibilities

The Head, Marketing Strategy and Planning is a strategy leader with key input on defining and shaping portfolio direction for brands, and key advisor to the brand and channel management team.

Responsible for the design, implementation, and monitoring of continuous and ad-hoc research projects covering the beverage category.

Leads analysis and presentation of research findings and provide actionable recommendations for brand building strategy and marketing actions

Responsible for trendspotting, and identifying consumer opportunities

Collaborate with the innovation and brand teams to understand consumers and pin point opportunities for growth.

Lead category segmentation projects for beer and beyond beer brands

Take on active role in commercial planning, collaborating with colleagues to deliver short term annual plans and longer term strategic plans.

Shape briefs and protocols for consumer tests, CVE projects, formulation research etc.

Market sizing, and long term volume forecasting and planning using relevant socio- economic, and in market drivers.

Requirements

Educational Qualifications :

University Degree in Marketing, Economics, Statistics, Psychology, Mathematics and other related dsiscipline.

An MSc / MBA with specialization in marketing or strategy offers an added advantage.

Work Experience :

6 - 8 years working experience in consumer research, insights development and strategic planning.

Work experience in market research, advertising, strategy consulting, advisory, and management consulting, specifically on FMCG projects is an added advantage.

Knowledge :

Brand strategy and category development.

Research methodologies- quantitative and qualitative.

Knowledge of strategic planning processes, brand tracking, retail audits, consumer immersion techniques.

Skills :

Advanced presentation skills (Oral and written)

Strategic Thinking and thought leadership

Analytical rigour- Comfortable with translating data into insights for commercial decision making

Stakeholder Management

Why Join Us?

Attractive remuneration and benefits.

Paid time off

Employee mental health assistance programme

Medical insurance for employees, spouses and children

Vehicle insurance

Attractive pension scheme

Grants for car ownership

Flexible work arrangement

Free onsite crèche

Recreational facilities e.g. swimming pool, tennis court.

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