Marketing Manager
Edge Recruiter Nigeria Ltd.
Lagos
9d ago

Our client is a Nigerian startup IT service provider in the automotive industry, that provides innovative, cutting-edge solutions to a wide range of individual and corporate auto owners, as well as, fleet operators and managers alike.

They are currently recruiting an Marketing Manager .

Job Profile

The Marketing Manager will be responsible for managing the company's marketing initiatives, using market research and analysis to direct marketing strategy and planning.

He / She will work to develop areas such as sales management, product development, distribution channel management, marketing communication including advertising and promotions, pricing, market research, and customer service.

Key Responsibilities

  • Facilitate growth, sales, and marketing strategies at the organization.
  • Increase revenue generation.
  • Reduce costs.
  • Perform risk mitigation.
  • Prepare overall marketing strategy.
  • Develop programs with quantifiable objectives to measure results.
  • Implement and manage marketing budget.
  • Leverage data and analytics to drive insights.
  • Modify or redirect business intelligence strategy.
  • Oversee and direct the efforts of the marketing team.
  • Develop segmentation, competitive analysis / market intelligence, prospecting, lead generation, product and market development, pricing, promotions, communications and budgets, sales force effectiveness, strategic planning, services units and revenue retention and growth.
  • Oversee the development of new products.
  • Create product roadmap.
  • Develop and measure key metrics around the business including user acquisition, conversion rates, engagement rates, satisfaction and renewal rates.
  • Key Requirements

  • Minimum of a Bachelors degree in in Marketing or a related field. Post Graduate degree preferred but not mandatory.
  • At least 4 years relevant work experience
  • Excellent people & negotiation skills.
  • Customer focused and result driven
  • Market knowledge.
  • Organized with strong attention to detail.
  • Good knowledge of marketing concepts & strategy
  • Apply
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