Category Manager at Aldelia Group
Aldelia Limited
Lagos, Lagos, ng
5d ago
source : Ecadoo

Reports to The MD Job Purpose To ensure continued profitability and volume growth of the assigned brands through effective well coordinated planning amp prudent innovative deployment of marketing and fiscal resources Responsibilities Accountable for setting up and delivering on growth objectives for the category you would be an assertive growth enabler who has a positive track record of maneuvering through the various challenges that faced the Nigerian markets last year Leading the strategy development NPD and consumer communication Developing a clear vision combining all the factors of local regional and global strategic initiatives you would generate the annual and three year brand plans to deliver the business Develop gain approval for and execute annual activity plans across the marketing mix for each brand in the Dairy category Ensure that sampling programmes are in line with the category strategy and supervise their planning amp activation Ensure core major activities are evaluated and learnings captured for future brand planning Use consumer insight to develop strategies from which the Company can grow its Dairy business Ensure the availability of relevant market information Monitor and report on brand performance health in the Dairy category using agreed attributes and format Support the Commercial Director in determining the optimum pricing strategy for Dairy brands Manage the category marketing budget to ensure execution of agreed programmes and implement corrective actions where required Lead the preparation of annual integrated marketing plans to deliver business targets and agreed goals for all areas of the marketing mix for each brand Experience Minimum of Bachelor s degree from a reputable university A postgraduate qualification in Marketing would be an advantage Minimum of 12 14years rsquo work experience in the Marketing function of a reputable company preferably FMCG with at least 4 years must be at Senior Brand Manager level Experience in beverage alcoholic drinks industry is an added advantage

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