SEO Growth Specialist
Concept Group
Lagos
1d ago
source : BetaJob

Location : Lagos

Employment Type : Full Time

Duties & Responsibilities

Develop optimization strategies that increase the company & search engine results rankings

Set measurable goals that demonstrate improvement in marketing efforts

Monitor daily performance metrics to understand SEO strategy performance

Optimize copy and landing pages for search engine optimization

Perform ongoing keyword research and implementation including discovery and expansion of SEO

Keyword opportunities to drive and increase the most valuable traffic to the websites of the Group and its subsidiaries

Preparing detailed strategy reports

Research and implementing content recommendations for organic SEO success

Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

Track, report, and analyze website analytics and PPC initiatives and campaigns

Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

Optimize copy and landing pages for search engine marketing

Perform ongoing keyword discovery, expansion and optimization

Research and implement search engine optimization recommendations

Research and analyze competitor advertising links

Qualifications / Requirements

BS / MS Degree in a Quantitative, Test-driven field

At least 3 years work experienceProven SEO & SEM experience will be asked to provide examples of your work and the results achieved by actions

Up-to-date with the latest trends and best practices in SEO and SEM

Must possess knowledge of experience design, brand development, interactive commerce, social platforms and the creative / design process

Solid understanding of performance marketing, conversion, and online customer acquisition

Comfortable analyzing high volumes of data on a daily basis

Ability to prioritize / re-prioritize multiple projects and / or deadlines in a fast-paced and constantly shifting work environment

Highly organized and attentive to detail

Experience with A / B and multivariate experiments

Proven SEM experience managing PPC campaigns

Solid understanding of performance marketing, conversion, and online customer acquisition

Understanding of search engine algorithms and ranking methods

In-depth experience with website analytics tools and SEO industry programs (e.g. Google Analytics, Adobe Analytics etc.)

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