Paid Ads Specialist - Paykobo
Paykobo
Lagos
1d ago
source : BetaJob

Job Description

  • Our organisation is a Business 2 Business Ecommerce Store, located in Lagos, Nigeria but with an global outlook.
  • We aren’t a large company where you’ll be just another cog in the machine. We are a small business that is experiencing rapid growth and is looking to add an energetic and detail oriented Paid Media Specialist to our team.
  • If sitting in a cubicle and flying under the radar is what you’re looking for in a career, then this job is not for you.
  • We’re looking for highly motivated people who want to make an immediate impact - people who are forward thinkers, quick to learn, aren’t afraid to ask questions, and can hit the ground running.
  • The ideal Paid Media Specialist candidate will have at least two years of experience in Paid Media Marketing ( SEM and Social Media Paid), strong written and verbal communication skills, and in-depth knowledge of Google Ads, Google Analytics, Bing Ads, Facebook, LinkedIn, Twitter and more.
  • Performance will be at the heart of what you do and you will evaluate how your campaigns are performing and continually optimize to get the best results.
  • You will provide useful campaign insights and suggest recommendations based on your analysis.

    Primary Job Responsibilities

  • Design, Execute, and Maintain ROI-Focused Pay Per Click & Paid Social campaigns
  • Conduct Thorough Keyword Analysis
  • Continually optimize PPC & Paid Social campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc.
  • Write compelling Ad copy with a focus on driving conversions
  • Optimize existing PPC campaigns for new and existing products
  • Actively measure and execute A / B split testing for ad copy, landing pages, etc., to ensure optimal campaign performance
  • Compile monthly PPC & Paid Social Reports for our clients with personal comments and analysis of campaign performance
  • Recommend and consult clients and marketing team any new content or landing pages that should be created in order to promote higher campaign performance
  • Set up Conversion Tracking & Retargeting Pixels
  • Conduct in-depth competitive analysis
  • Research to stay on top of the latest trends in PPC & Paid Social advertising.
  • Requirements

  • Current Google Ads and Analytics Certifications, Microsoft Ads / Bing desirable
  • Strong knowledge of excel, Google Tag manager and Marketing Automation is a requirement
  • Must possess strong interpersonal, presentation and communication skills, including written and verbal
  • Ability to distill data and metrics into actionable insights that support clear recommendations
  • Ability to switch-task when needed; seamlessly juggle multiple projects
  • Track record of consistently meeting deadlines
  • Natural ability to analyze data and distill actionable insights
  • Understand and articulate what constitutes a good landing page, and be able to provide feedback to maximize conversion rates
  • 2+ years of experience managing Google Ads or social advertising campaigns
  • 2+ years of experience digital marketing; agency experience a plus
  • 2-year College Degree, Bachelor’s Degree desirable (business, marketing, finance, economics, journalism, are most beneficial)
  • Resides in Lagos, Nigeria as job role is not remote.
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