Consumer Insight Specialist
Edge Recruiter Nigeria Ltd.
Lagos
25d ago

Our client has been in existence for more than 40 years in Africa, their major product has become the leading brand, strongly integrated into the local culinary heritage.

Today, our client's products is a well-loved brand reputed as a friend and a partner to women in their efforts to nurture happy and healthy families.

Every year, 4 billion products from our client are consumed throughout the African continent. Our client is actively present in Spain, Italy, Netherlands, Russia, CIS Republics, 30 countries in Africa and the Middle East.

They currently have an opening for a Consumer Insight Specialist - Lagos

The ideal candidate will :

This role has a strong focus on New Product Development, innovation and brand and the candidate will develop an understanding of consumers.

  • Category segmentation projects based on consumers' drivers - portfolio management and business opportunities.
  • Consumer understanding across different markets to leverage synergies.
  • New bundles positioning tests.
  • Brand equity and strategy building based on positioning and communication analysis.
  • New Products development research (ideas, concept, product, pack, pricing ).
  • Product optimization / formulation research.
  • Requirements

  • Bachelor’s Degree in Psychology, Market Research, Marketing or other business related degree.
  • 4-5 years of market research experience, preferably both on the agency and multi-national consumer goods (preferably on a European company)
  • Proficient with Microsoft Office Products (Word, Excel, PowerPoint)
  • Combination of analytical competencies ( qualitative and quantitative research ) and strategic thinking in order to discover insights and package and present them in a way that compels the organization to act on them.
  • Dynamic person
  • International experience is a plus.
  • Expertise with key Marketing Research techniques - including segmentation, attitude and usage studies, positioning research, NPD research, advertising experience research and social media research.
  • Importantly, the ability to uncover meaningful insights from the research.

  • Strategic Thinking and Thought Leadership - The ability to take the insights from various pieces of consumer research and weave them together with other internal and external information to develop strategies for the organization that will allow it to achieve growth targets.
  • Strong Communication and Interpersonal Skills - Ability to structure and deliver presentations clearly, crisply, and compellingly.
  • Excellent verbal and written skills with proven ability to recommend and influence decisions at BU partners.

  • Collaboration - establishing effective cross-functional partnerships and relationships in a highly collaborative environment.
  • Continual improvement - Always looking for ways to improve - both individually and organizationally. This individual will need to continuously improve their own functional expertise.
  • Project Management - Experience defining the scope and issues for research / analytic initiatives, developing and executing project plans and managing multiple tasks simultaneously, experience leading cross-functional project teams.
  • Benefits

    The purpose of this role is to provide consumershopper, market insights and managing global projects across Ghana and Nigeria through analyzing and synthesizing multiple pieces of research and information intoclear and compelling recommendations for the business.

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