Job Description

Our client who is a multinational pharmaceutical / nutraceutical manufacturing company is looking to hire an experienced Brand Activation Lead (FMCG) for its business operations in Lagos.

Job Overview

As the brand activation lead, you will champion the strategy and execution of BTL activations across various segments (health institutions, gyms, schools), establish contact and build relationship with key opinion leaders

Key Job Responsibilities

Lead the creation of BTL marketing campaigns and promotions, with the aim of driving education, awareness and growth

Plan, execute, and oversee ground activations, including school tours, sports events, hospital programs and other consumer experiences that drive brand love and product volumes

Guide the activation team on the planning and implementation of BTL activities

Manage the production and distribution of marketing collateral Deliverables and Activities

Manage brands relationship with external agencies and vendors

Build relationships with key opinion leaders. Eg in sports, medical

Product detailing / presentation : Lead the education of key opinion leaders

Sampling : Drive product sampling through engaging activations

Events : Increase brand awareness and product experience

Promotions : Conduct promotional activities and be responsible for promo materials.

Required Skills And Experience

Experience developing effective marketing campaigns with a strong bias for ROI, across BTL

Trade or experiential Marketing experience

Detail oriented, critical thinker and problem solver

Good communication skills

Qualifications

3-4 years experience in BTL role

Bachelors degree in a discipline related to functional work or role

Advertising