Marketing Manager - Hubmart Stores Limited
Hubmart Stores Limited
Lagos
8h ago
source : BetaJob

Job Details

Job Description / Responsibilities

Marketing Strategy & Budgeting :

  • Develops the marketing strategy and tactics for the company in line with Hubmart's objectives
  • Plans, manages and coordinates all marketing activities within the company
  • Brand Marketing :

  • Takes care of brand management and corporate identity
  • Promotes Hubmart as a recognizable and strong brand
  • Trade Marketing and Planning :

  • Advises the Buying Director with regards to the assortment
  • Follows Hubmart's pricing strategy, develops it and advises the Buying director on pricing
  • E-commerce :

  • Maintains and develops Hubmart's e-shop on Hubmart's website
  • Oversees and monitors the order fulfilment, payment fulfilment and delivery fulfilment.
  • Space Management Stores :

  • Oversees, assesses and analyses the available sales floor sqm. per store to merchandize the trade
  • Manages the spaces at the sales floor in order to merchandize the trade as efficient as possible
  • CRM & Direct Marketing :

  • Collects and reviews the customer forms to create the CRM database and maintains it accurately
  • Oversees the results with regards to the (virtual) Hubmart loyalty card
  • Social Media & Printed Media :

  • Develops and manages the Hubmart website to ensure it features accurate, relevant and actual content
  • Directs and collaborates with (website) designers on the creation of design elements.
  • Customer Insights & Loyalty :

  • Gathers customer information from the stores and processes the inputs into insights
  • Monitors customer database and provides a frequent report.
  • PR & GR Network :

  • Develops a PR network in the interest of Hubmart
  • Maintains contact with governmental organizations
  • Attends relevant events, also the ones organized by authorities or non-governmental organizations to represent Hubmart
  • Supports, when needed, other departments when related to governmental authorities
  • Job Qualification

  • Bachelor's Degree.
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