Market Mix Modeling Analytics Director
2d ago

The Opportunity

Brightblue Consulting, a MightyHive company, is looking for a bright and personable Director at the top of their game in the econometric modeling field to really influence and help drive the company on towards continued double digit growth.

Eligible Locations : New York, California, Maryland, Oregon, Illinois, Texas, Arizona, Massachusetts, Pennsylvania, Colorado.

Candidates who live in New Jersey and commute into New York are also eligible.

Company Profile

BrightBlue Consulting is an analytical consultancy, specializing in Market Mix Modeling, with the aim of growing the performance of businesses through exceptional predictive modeling.

Over the past 5 years we have established ourselves as a key player in the world of marketing analytics, averaging over 40% year on year growth and are pushing the boundaries of analytics to the next level.

In particular we are looking to scale up our USA operations, a key growth market for the company, and are looking for a candidate with the right leadership credentials to help accelerate this.

Key differentiating factors of the company :

  • Market pioneering approach to marketing evaluation
  • Ambitious growth targets - looking for the talent to match
  • Work with diverse clients within the rapidly growing international network.
  • Build unique market first solutions by using your econometric and latest programming knowledge
  • Heavily supported R&D function to drive change across the industry and create market first tools
  • Personable nature helps embed analytics in our clients’ organization
  • Significant investment in staff wellbeing
  • Entrepreneurial, vibrant and fun atmosphere
  • We offer a tailored training program to help individuals grow. Progression in the company is not limited to years served, but entirely on merit everyone is encouraged to progress as quickly as they want.

    About MightyHive :

    MightyHive is the leading data and digital media consultancy that helps marketers take control. MightyHive delivers sustained results from the ground up through advisory for business transformation, privacy-first data strategy, and digital media services.

    The company is headquartered in San Francisco, with a team of consultants, platform experts, data scientists, and marketing engineers in 19 countries and 24 cities around the world.

    In 2018, MightyHive merged with S4Capital plc (SFOR.L), a tech-led new age / new era digital advertising and marketing services company established by Sir Martin Sorrell.

    The Role

    Responsibilities include :

    Involvement in developing the company as the leading provider of predictive modeling through the following :

  • Lead several clients over a range of industries
  • Sell in of projects to clients, including pitches, with a seven figure per annum target
  • Produce outstanding marketing evaluation projects to our clients
  • Exceptional data analytics
  • Data visualisation
  • Presentation delivery to the client
  • Personally manage the development of a number of consultants and analysts, both in the USA and colleagues in other markets (especially our London Hub).
  • Lead a team of consultants and analysts to produce outstanding marketing evaluation projects
  • Assist in developing company strategy
  • Helicopter view in developing tools and ideas to grow the business in to new areas using the latest techniques
  • Involvement across the business including project management, revenue growth management, new business, research & development, improving internal processes and tool development
  • The role reports to the CGO of Brightblue Consulting.

    Requirements :

    The role will require the following attributes :

  • Proven first class deliverer of high value client projects
  • Proven track record of high value project sales to clients across a range of industry sectors
  • 10+ years commercial experience of market mix modeling
  • Ability to explain complex modeling in a very clear and simple manner with proven client presentation skills
  • Excellent people management skills
  • Econometrics / Economics / Mathematics (with Econometrics) degree
  • Entrepreneurial attitude
  • Must have a physical home address within one of the following locations prior to your first day : New York, California, Maryland, Oregon, Illinois, Texas, Arizona, Massachusetts, Pennsylvania, Colorado.
  • Candidates who live in New Jersey and commute into New York are also eligible.

    What we offer :

  • Competitive salary
  • Full coverage health insurance including Medical, Dental, and Vision
  • 401K with Company contribution
  • Flexible vacation time
  • Paid Parental Leave after 1 year of service
  • MightyHive cell phone plan
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