The Marketing Manager, reporting to West Africa Marketing Director, assists on all marketing activities required in both consumer and client marketing scopes,
1) Marketing Fundamental
Deliver in time and full from marketing initiatives, campaign planning to execution including above the line and below the line marketing activities.
Work very closely with creative and media agency, on a daily basis
Be proactive to maintain Visa owned digital platforms e.g. Visa official website, Facebook fan page, VMORC platform
Work on developments and executions of Visa West Africa social plan on a monthly basis to promote Visa brand and activities to cardholders.
Monitor and moderate all media buy, as well as social platform in a timely manner.
Brand guard for all public released marketing materials according to Visa guideline
Working closely with regional team for researches, marketing measurements and West Africa related collaborations
2) Collaborations with cross-functional team
Working closely with cross-functional team in country level to collaborate and deliver client-marketing activities.
Manage client banks queries regarding respective marketing programs
Work with regional hub to stay informed for relevant information as well as to collaborate together with West Africa related subjects
3) Budget management
Work on Forecast, Accrual, Receiving procedures for respective campaigns.
Manage budgeting change, process, partnership contracts
Comply with internal process, such as file keeping and documentation and making sure all process in order with accuracy and complete on time
Minimum 8 year marketing experience , preferably from FMCG, technology, retail or banking sectors
Bachelor’s degree required; MBA is a plus
A team player , always with can-do attitude, collaborative and flexible
Proven track record and competence on marketing campaign planning and execution, covering ATL and BTL scope
Abundant experience of digital and social media campaign planning, operation / maintaining and monitoring
Detailed oriented in terms of time management, budgeting and data analysis
Great coordination skills with external, internal stakeholders including agencies, merchants in both country and regional levels
Sense of ownership and being proactive
Strong business sense and understanding of marketing process
The function that this individual performs is key to delivering on Visa’s strategic pillars. It forms a part of Visa’s Client engagement plans, merchant relations, Fintech partnerships and industry stakeholder management team.
Failure to deliver on those commitments can have a visible and pronounced impact on Visa’s revenues, reputation and brand image, and in some cases, can expose the company to financial liability.
Hard work, high integrity and honesty are non-negotiables.