Create and upload copy and images for the organization’s website
Work on a wide range of projects and media, using various computer software including but not limited to Photoshop to visualize and develop innovative graphic designs that meets marketing goals.
Write and dispatch email marketing campaigns
Obtain input from the team, ensure designs meet organizational standards and brand expectations and express ideas accurately.
Work independently and cooperatively on multiple projects with the team, meeting deadlines and budget constraints, and scheduling project implementation based on workload.
Examine existing processes, identify flaws and create solutions to improve design capabilities.
Update and maintain internal databases of designs, photography, and video.
Contributing to team efforts by accomplishing tasks as needed.
Collaborate, brainstorm, and strategize with the team for a wide range of materials that may include web banners, web visuals, marketing collateral, internal communication designs, newsletters, and other marketing materials.
Translate strategic direction into high-quality design within the company's established brand identity.
Develop concepts and execute original content determining ideal usage of colour, text, font style, imagery, and layout.
Manage the design and uploading process of all project material, understanding best practices for using a content management system.
Use trend intelligence and an understanding of the current and historical business and market to design and execute specific classifications.
Conduct keyword research and web statistics reporting
Contribute to social media engagement and brand awareness campaigns
Use web analytics software to monitor the website performance and make recommendations for improvement
Contribute to company and industry blogs and manage e-communications
Develop and integrate content marketing strategies
Provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)
Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
Research consumer opinions and marketing strategies and propose adjustments to current strategies accordingly.
Bachelor's Degree in Marketing or any related discipline to functional role.
Minimum of 3 years of relevant work experience.
As the Digital Marketing Officer, you'll need to show :
Knowledge of marketing strategies, including continuing education of new marketing tactics and tools
Practical experience with Adobe Photoshop, content creation, mailchimp, google analytics, etc.
Strong verbal and written communication skills
Ability to research and adapt to content creation trends.
Ability to quickly learn and process information.