Digital Marketing Specialist (PPC and SEO Strategy Creator) - BlueSlip...
BlueSlip Limited
Lagos
2d ago
source : BetaJob

Job Description

  • Conducting on-site and off-site analysis of our clients’ website SEO.
  • Conducting on-site and off-site analysis of our clients’ SEO competitors.
  • Using programs such as Google Analytics to compile regular performance reports.
  • Write high quality and informative SEO content.
  • The creation of on-site and off-site SEO strategies for clients in various industries.
  • Occasionally contributing to the company blog and poster designs.
  • Carrying out detailed keyword research according to the latest keyword strategies.
  • Keeping up to date with the most recent developments in Search Engine Marketing (SEM).
  • Paying particular attention to any significant Google algorithmic changes.
  • Optimizing copy and landing pages for search engine optimization
  • Performing ongoing keyword research including discovery and expansion of keyword opportunities
  • Researching and implementing content recommendations for organic SEO success
  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Manage social media accounts and ad campaigns.
  • Job Responsibilities

  • Proven SEO experience
  • Proven SEM experience managing PPC campaigns on Google and Social Media campaigns
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics)
  • Creative / Technical content writing.
  • Sound knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • Bachelor or Master degree in a Quantitative, Test-driven field
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