Analyze digital data to draw key recommendations around website optimization
Proven working experience as a digital marketer in a tech firm.
B.Sc / HND in Marketing or a related field
Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media, and / or display advertising campaigns
Experience in generating and executing marketing ideas.
Experience in optimizing landing pages and user funnels
Experience with A / B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics ETC)
Working knowledge of ad serving tools
Experience in setting up and optimizing Google Adwords campaigns.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.