Job Description : Context / Scope
Context / Scope
Guinness Nigeria Plc. is the leading premium drinks company in Nigeria with the ambition to become the best performing, most trusted and respected consumer products company.
It is a major market for Diageo and operates in the unique and fast-growing alcohol industry with over 15mhl beer and spirit potential.
It is the only company with a Total Beverage portfolio in Nigeria.
Our goal is to win at the moment of choice, beating the competition. This, along with putting the consumer at the heart of everything we do, will deliver sustained, mutual growth for our brands, categories, customers and partners.
The business is in a strong position to drive significant growth for the future.
Purpose of Role
The Brand Manager is accountable for Brand Equity, Net Sales Value (NSV) & Contribution after Advertising and Promotion (CAAP) delivery for the assigned brand within the Guinness Nigeria portfolio.
The role shapes the future strategic direction for the brands in the portfolio, ensuring sustainable profitable volume growth by exploiting current and new consumer opportunities in the Nigeria market.
This role will need to form strong relationships across the Marketing, Commercial and Innovations teams and other functions across the business.
The role would also have coaching responsibilities for other Marketing resources in order to grow both functional and leadership capability within the function.
The Brand Manager has responsibility for Executional Excellence leading and defining the growth strategies for the brand in Nigeria in line with our ambition for 1-
in-3 serves. Fully accountable for the execution of brand plans, the Brand Manager partners and influences an extended network of partners : Global Brand Teams, cross-
functional internal teams as well local partner agencies on the delivery and achievement of annual business objectives.
Qualifications and Experience Required
Worker Type : Regular
Primary Location : Lagos HQ
Additional Locations : Job Posting Start Date :
Job Posting Start Date : 2019-07-05-07 : 00
2019-07-05-07 : 00