Social Media Marketing Specialist
Lagos, Nigeria
4h ago

We are looking for a talented hands-on Social Media Marketing Specialist to support the growth of our brand in the African region by planning and executing social media campaigns that engages and converts both passengers and drivers.

Working closely with our Regional Marketing Manager and our Regional Social Media Marketing Manager in Africa, you’ll be responsible for ideating cool and measurable social media campaigns, building a rich personality for the Bolt brand, collaborating with influencers and keeping a close eye on trends and popular culture for the brand's benefit.

We’re looking for someone for whom curiosity is a lifestyle. A specialist with a passion for creating and driving social media campaigns and with a strong ambition to move things forward.

Someone who is capable of seeing an idea through from concept to content and for whom bringing ideas to life across various channels is a thrill.

Eager to uncover new high-ROI channels and find exciting ways to use present channels creatively to engage millions of people.

Your daily adventures will include :

Increase Bolt’s brand visibility in Africa

Grow the number of engaged riders and drivers

Develop and implement local social media campaigns and strategy

Implement social media strategy for Bolt’s local social media channels

Uncover trends and influencer partnerships that improve user acquisition and brand awareness

Review and analyze the performance of all local social media activities, ensuring they stay within budget and deliver optimal ROI

We are looking for :

3+ years of marketing experience

Experience with ideating for consumer brands (including uncovering insights and distilling them via online channels)

Experience with social media content creation

Knowing your C-s (CPM, CPC, CPI are part of your vocabulary)

Outstanding English copywriting skills

Entrepreneurial get-things-done attitude and good collaboration skills

Data-driven approach to tracking and analyzing campaign results

Why you’ll love it here :

Your daily duties will have a meaningful impact on millions of people all over the world.

You’ll be surrounded by the most friendly, supportive colleagues you can imagine.

As we grow, so will you! Bolt’s fast-paced, challenging environment offers you great opportunities for professional development.

You’ll always be kept informed. Our bi-weekly All Hands meetings bring our global teams together, ensuring we’re all up to speed and moving forward as one.

Switching off is important! At Bolt, we like to work hard and play hard. Enjoy our fun team events, office snacks, free merch and more!

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