Digital Marketer-Michael Stevens Consulting
Michael Stevens Consulting
Lagos
6d ago
source : BetaJob

Responsibilities

  • Plan and execute all digital marketing, including SEO / SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Requirements

  • BSc / BA degree in any field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media and / or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels.
  • He / she must be able to multitask as it may demand.
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