Paid Ads Analytics Specialist (SEM Display Remarketing)
Reliance HMO
Lagos, Nigeria
6d ago

Job Description

  • adsbygoogle window.adsbygoogle ).push( );
  • Grow user acquisition profitably via paid channels
  • Generate high quality leads for the telesales team.
  • Scale paid marketing spend with predictable performance.
  • Be responsible for tracking the performance of your ads, ensuring your ads are well-attributed, and all your marketing tags and events are properly recording transactions and interactions on the site.
  • Understand and analyze the life cycle of a customer using the AARRR framework.
  • Create reports on how users interact with your ads, interact on the site, and conversion rates.
  • Regularly report on any metric changes in the business and provide data-backed insights on what is causing those change.
  • Perform user calls and run surveys to build ideal customer profile.
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  • Minimum of HND / B.Sc Degree in any of the related fields : Engineering, Mathematics, Accounting, or Statistics.
  • 4 years experience running paid digital campaigns with at least 2 years working on SEM channels
  • Demonstrated ability to profitably spend huge ad budgets. ($10,000 $20,000 per month).
  • Experience growing an eCommerce store or digital product with paid traffic.Proficiency with spreadsheets and analytic tools like Google analytics
  • Good copywriting skills and ability to generate and create good creatives using tools like Inshot and Tiktok.
  • Expert knowledge of Facebook’s & Google’s ads manager.
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